Save
Banks getting better but still ‘a long way to go’
Australians’ trust in banks has improved with more than three-quarters believing their bank is now “more customer focused”, but there’s room for improvement, new research reveals.
Banks getting better but still ‘a long way to go’
Australians’ trust in banks has improved with more than three-quarters believing their bank is now “more customer focused”, but there’s room for improvement, new research reveals.
According to research from Edelman Intelligence, commissioned by the Australian Bankers’ Association (ABA), 77 per cent of Australians consider their banks to have become more customer focused, up from 63 per cent fix months ago.
Meanwhile, 86 per cent said they believe their bank helps customers make decisions “in their own interest”, up 12 per cent in six months.
Deputy CEO at the ABA, Diane Tate said the results highlighted the efforts made by banks to improve community trust and meet customer expectations.
The research tracks the success of the ABA’s Banking Reform Program established in 2016 to build consumer trust.
Ms Tate said: “Although there’s still a long way to go to restore trust and confidence in the industry, it’s encouraging that the impact of these reforms is being recognised by customers and making an impact on the ground.
“The banks recognised that they needed to change and began undertaking the largest program of reforms in decades.”
She continued: “This new research is a sign that more customers are experiencing the benefits of change in the way banks conduct their business.”
However, the same research noted that only 44 per cent of consumers believe the industry is “headed in the right direction”, up 5 per cent since June 2017.
Additionally, the report noted that there has been a “marginal drop” in satisfaction when it comes to the delivery of 10 of the 12 initiatives that include removing individuals from the industry for poor conduct, supporting customers experiencing financial difficulty and funding a compensation scheme for people who have been given poor financial advice.
Arguing that the drops are “not statistically significant”, the report recorded falls in satisfaction of between 3 and 1 per cent.
“For the banking industry, stability, reliability and regulations drive current trust levels,” the research detailed.
“Consumers who show high levels of trust in banks are most likely to indicate these three factors as reasons for trusting the industry. This sentiment is in line with the June 2017 research.”
Those who believe the industry is profit driven, opaque and not focused on customer needs were more likely to have lower levels of trust, the report continued, claiming that this trend was also in line with the June 2017 research.
Noting this, Ms Tate said: “Through the Banking Reform Program – Better Banking, banks have been changing their practices to be more transparent and make it easier for individuals and small business to do their banking.”
Speaking last year, the ABA CEO, Anna Bligh said diminishing trust in financial institutions was a global phenomenon.
She said: “Where the trust is breaking down [in Australia] is on the confidence that consumers have on whether or not corporations are getting the balance right on the interests of the customer and the protection of the customer versus the interests of shareholders and profit. I think it’s important to understand where the breakdown is.”
According to Edelman’s 2017 global Trust Barometer, 2016 saw the largest-ever fall in trust in business, government, media and non-government organisations.
Edelman CEO, Richard Edelman warned that a “global trust crisis” could have severe consequences.
He argued: “It began with the great recession of 2008, but like the second and third waves of a tsunami, globalisation and technological change have further weakened people’s trust in global institutions. The consequence is virulent populism and nationalism as the mass population has taken control away from the elites.”
Savings account
Aussie savings goals put on hold due to COVID-19 pandemic
The COVID-19 pandemic has seen Australians being forced to dip into their life savings, which is impacting their ability to achieve financial goals, new research has found. ...Read more
Savings account
The 4 types of COVID-19 consumers: Which one are you?
Australians are still living in fear of worsening economic conditions, with a study revealing changed spending behaviours across the board despite varying levels of individual financial impact. ...Read more
Savings account
Are you a victim of financial abuse? 22 questions to consider
An “invisible” form of abuse, family violence that uses money as a method of control and coercion, is a real issue in Australia. ...Read more
Savings account
Another $750 payment on way for pensioners
From today, the second cash payment that has formed part of the Australian government’s economic response to the coronavirus will be made available. ...Read more
Savings account
Big 4 bank busts out 3 per cent savings interest rate
But not everyone is eligible for the new rate, which is far beyond anything else on offer from an Australian bank. Are you? ...Read more
Savings account
Bank balances reveal Aussies are prepping for life post-COVID
Australians are bunkering down for life post-COVID-19, with new analysis revealing median bank balances are up 45 per cent from the pre-pandemic period. ...Read more
Savings account
What might Virgin’s administration mean for your Velocity points?
Virgin’s administration isn’t likely to spell the end of the airline’s Velocity program, so it’s still worth holding on to those points balances, a credit card expert has advised. ...Read more
Savings account
7 ways to boost your frequent flyer balance without even flying
A travel ban, Virgin’s entry into voluntary administration and a heavily reduced domestic flight timetable doesn’t mean you need to say goodbye to your hard-earned frequent flyer points accumulati...Read more
Savings account
Aussie savings goals put on hold due to COVID-19 pandemic
The COVID-19 pandemic has seen Australians being forced to dip into their life savings, which is impacting their ability to achieve financial goals, new research has found. ...Read more
Savings account
The 4 types of COVID-19 consumers: Which one are you?
Australians are still living in fear of worsening economic conditions, with a study revealing changed spending behaviours across the board despite varying levels of individual financial impact. ...Read more
Savings account
Are you a victim of financial abuse? 22 questions to consider
An “invisible” form of abuse, family violence that uses money as a method of control and coercion, is a real issue in Australia. ...Read more
Savings account
Another $750 payment on way for pensioners
From today, the second cash payment that has formed part of the Australian government’s economic response to the coronavirus will be made available. ...Read more
Savings account
Big 4 bank busts out 3 per cent savings interest rate
But not everyone is eligible for the new rate, which is far beyond anything else on offer from an Australian bank. Are you? ...Read more
Savings account
Bank balances reveal Aussies are prepping for life post-COVID
Australians are bunkering down for life post-COVID-19, with new analysis revealing median bank balances are up 45 per cent from the pre-pandemic period. ...Read more
Savings account
What might Virgin’s administration mean for your Velocity points?
Virgin’s administration isn’t likely to spell the end of the airline’s Velocity program, so it’s still worth holding on to those points balances, a credit card expert has advised. ...Read more
Savings account
7 ways to boost your frequent flyer balance without even flying
A travel ban, Virgin’s entry into voluntary administration and a heavily reduced domestic flight timetable doesn’t mean you need to say goodbye to your hard-earned frequent flyer points accumulati...Read more
More articles
Website Notifications
Get notifications in real-time for staying up to date with content that matters to you.
