Retirement

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Australia has quietly established one of the most effective retirement savings cultures in the world, largely by eliminating the human element from the decision-making process. The country's superannuation system mandates that 12% of every Australian worker's salary is directed into a superannuation fund before it ever reaches their bank account. This automatic approach has been instrumental in fostering a culture of saving and investing for the future, a strategy that other countries are beginning to take note of.

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The core of Australia's success lies not in the percentage of income directed towards retirement savings, but in the system's ability to make inaction impossible. "In Australia, the system forces good behaviour. In the US, good behaviour is optional, and that optionality is costing millions of workers their retirement," said Dale Gillham, chief analyst at Wealth Within. This compulsory saving scheme ensures that Australians are consistently building their retirement nest egg, regardless of market fluctuations or personal financial decisions.

The principles behind the superannuation system are not exclusive to Australia and can be applied universally. Automating contributions, maintaining investments over a long-term horizon of 10 to 20 years, and holding a broad equity exposure while avoiding reactive decisions are the true drivers of long-term wealth accumulation. These habits are essential for creating a stable financial future and can be adopted by investors worldwide.

For individuals aged between 40 and 60 who feel they are lagging in their retirement savings, the natural inclination might be to pursue higher returns in an attempt to make up for lost time. However, this instinct can be detrimental to achieving a secure retirement. "Capital protection always comes before growth. Define your exit before you ever enter a position, and you take emotion completely out of the equation," Gillham advised. By prioritising capital protection and having a clear exit strategy, investors can mitigate the risks associated with volatile market conditions.

The Australian superannuation system's success is a testament to the power of automatic saving and disciplined investing. By removing the choice to opt out, Australia has effectively created a population that is better prepared for retirement. This model not only ensures consistent contributions but also encourages a mindset of long-term financial planning.

Gillham's insights highlight the importance of a systematic approach to retirement savings. "The habits behind superannuation are completely transferable," he noted, emphasising that the principles of automated contributions and disciplined, long-term investing can benefit individuals globally. By adopting these strategies, investors can build a more secure financial future, regardless of their starting point.

In a world where many are concerned about the adequacy of their retirement savings, Australia's approach offers a valuable lesson. By mandating contributions and fostering a culture of disciplined investing, the country has set a benchmark for others to follow. As more nations grapple with the challenge of ensuring financial security for their ageing populations, Australia's superannuation system serves as a compelling example of how to build a robust retirement savings culture.

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Australia has quietly established one of the most effective retirement savings cultures in the world, largely by eliminating the human element from the decision-making process. The country's superannuation system mandates that 12% of every Australian worker's salary is directed into a superannuation fund before it ever reaches their bank account. This automatic approach has been instrumental in fostering a culture of saving and investing for the future, a strategy that other countries are beginning to take note of.

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In a strategic move to bolster its capabilities in data management and tax governance, Rest, one of Australia's leading profit-to-member superannuation funds, has announced the appointment of two seasoned professionals to its senior leadership team. Irina Chinenova has been named General Manager of Data and Insights, while Abbey Pearce takes on the role of General Manager of Tax. These appointments signal Rest's commitment to enhancing its services and ensuring robust governance as it navigates a complex financial landscape.

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Irina Chinenova will spearhead Rest's initiatives in data and analytics, a critical area as the fund seeks to leverage data for improved member experiences. Reporting directly to Jeremy Hubbard, Rest's Chief Technology and Data Officer, Chinenova is tasked with driving the fund's data strategy to create more personalised and secure interactions for its members. "Better data means better super. Under Irina's leadership, Rest will keep building more personalised, intuitive and secure experiences for our 2 million members," said Hubbard, highlighting the importance of data in modern superannuation management.

Chinenova brings over two decades of experience in data roles, with a significant portion of her career spent in senior leadership. Her previous positions include Head of Data Analytics at Optus and Head of Data Analytics, Products at Woolworths Group. Her extensive background in data analytics positions her well to lead Rest's efforts in harnessing data to enhance member outcomes and operational efficiencies.

On the tax front, Abbey Pearce will oversee Rest's tax profile and governance framework, reporting to John O’Sullivan, the fund's Chief Financial Officer. Pearce's appointment comes at a time when tax governance is increasingly under scrutiny in the financial services sector. "Abbey’s deep expertise in tax governance, advisory and compliance will be valuable in supporting Rest’s continued growth," O’Sullivan stated, underscoring the strategic importance of robust tax management in the fund's operations.

Pearce joins Rest from Cbus, where she served as Head of Group Tax. Her career spans over 20 years in the financial services sector, with roles that have given her a comprehensive understanding of tax issues facing superannuation funds and other financial entities. Her previous experience includes a directorship at KPMG's superannuation tax practice, where she provided advisory services across the financial services industry. Based in Melbourne, Pearce's expertise is expected to play a crucial role in navigating the complexities of tax regulation and compliance.

The appointments of Chinenova and Pearce come as Rest continues to focus on simplification and growth strategies. With over 2 million members, the fund is under constant pressure to innovate and streamline its processes to deliver maximum value. The integration of advanced data analytics and stringent tax governance are seen as pivotal elements in achieving these goals.

Rest's decision to strengthen its leadership in these key areas reflects broader trends in the superannuation industry, where data-driven decision-making and compliance with tax regulations are becoming increasingly critical. By appointing leaders with proven track records in these domains, Rest aims to not only enhance its service offerings but also ensure that it remains at the forefront of industry best practices.

As the superannuation landscape continues to evolve, Rest's proactive approach in reinforcing its leadership team demonstrates its commitment to supporting its members' financial futures while adhering to the highest standards of governance and innovation.

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In a strategic move to bolster its capabilities in data management and tax governance, Rest, one of Australia's leading profit-to-member superannuation funds, has announced the appointment of two seasoned professionals to its senior leadership team. Irina Chinenova has been named General Manager of Data and Insights, while Abbey Pearce takes on the role of General Manager of Tax. These appointments signal Rest's commitment to enhancing its services and ensuring robust governance as it navigates a complex financial landscape.

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The self-managed superannuation fund (SMSF) sector in Australia has experienced unprecedented growth, with a record 33,224 net new funds established in the 2024–25 financial year. This marks a staggering 91% increase from the previous year, highlighting a significant shift in how Australians are managing their retirement savings. New research commissioned by OKX Australia suggests that the burgeoning interest in digital assets is a major factor driving this trend.

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The report, titled "Voting with Their Super: Digital assets, SMSFs and the structural transformation of Australian retirement savings," was based on a survey conducted by CoreData, which polled 808 investors. The findings indicate that digital assets are not merely a passing trend but a substantial driver in the formation of SMSFs. "Australians under 45 now account for 45% of all new SMSF creation over the past five years, despite making up just 15% of the existing trustee population," the report notes. "Among those bringing digital assets into their fund, 46% of trustees with cryptocurrency in their SMSF say the ability to invest in digital assets was a key driver in establishing the fund."

The data underscores a growing preference among investors for greater control and access to diverse asset classes. Currently, APRA-regulated super funds offer limited pathways to digital asset exposure, prompting a significant number of Australians to establish SMSFs to access these investments within the superannuation framework. The research reveals that digital assets now account for $3.2 billion in SMSF holdings, a dramatic increase from $240 million four years ago. Furthermore, the number of SMSFs holding digital assets has surged by 333% over the past five years, making it the fastest-growing asset class within the SMSF system.

The report identifies two distinct groups propelling the growth of SMSFs: established investors seeking greater control over their retirement savings and younger investors with a strong belief in digital assets. Kate Cooper, Chief Executive Officer of OKX Australia, commented on this trend, stating, "Australians are voting with their super and they’re not waiting for managed funds to catch up - they’re establishing their own structures to access the asset classes they have conviction in. The data suggests this is a structural shift, not just a cycle."

The research also highlights significant allocations to digital assets within SMSFs. Among those holding digital assets, 47% allocate more than half of their entire fund to this asset class, and 28% allocate more than 90%. The median allocation of $80,966 to digital assets surpasses the median allocation to overseas shares and unlisted equities. These allocations reflect trustees' individual assessments of the role digital assets play within their broader portfolio strategy, despite the inherent concentration risk.

Key findings from the research include that 46% of trustees with cryptocurrency in their SMSF cite the ability to invest in digital assets as a key motivator for establishing their fund. Additionally, over a third of crypto-holding trustees set up their SMSF after their first digital asset purchase, with one in five doing so in the same year. Among SMSF trustees under 40, 66% trust digital assets as an investment, compared to 36% of those aged 40 and over. The younger generation, set to inherit approximately $2.3 trillion by 2040, is likely to place greater value on digital asset access and broader investment choices.

Despite the rapid growth of digital assets in SMSFs, the infrastructure to support this trend is lagging. A significant 46% of crypto-SMSF trustees report challenges in meeting ATO compliance requirements. Moreover, only one in ten financial advisers currently have digital assets on their Approved Product List, limiting their ability to guide clients on this asset class. The research found that advised trustees holding digital assets reported higher confidence and better returns compared to their unadvised peers. Cooper emphasised the importance of bridging this gap, stating, "The data suggests that advice may make a real difference to outcomes for trustees holding digital assets. But fewer than one in ten advisers can formally address this asset class with their clients."

Looking to the future, the research points to tokenisation of real-world assets as a potential next phase in self-directed retirement. As blockchain technology extends to real estate, private credit, and infrastructure assets, the flexibility of the SMSF structure may offer advantages over traditional managed funds, further intensifying the preference for investment autonomy.

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The self-managed superannuation fund (SMSF) sector in Australia has experienced unprecedented growth, with a record 33,224 net new funds established in the 2024–25 financial year. This marks a staggering 91% increase from the previous year, highlighting a significant shift in how Australians are managing their retirement savings. New research commissioned by OKX Australia suggests that the burgeoning interest in digital assets is a major factor driving this trend.

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Australia has quietly developed one of the world's most robust retirement savings systems, largely by eliminating the human element from the decision-making process. This approach has led to a culture where retirement planning is both effective and automatic, setting a standard that other nations are beginning to notice.

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Central to this system is the mandatory superannuation scheme, which ensures that every Australian worker has 12% of their salary directed into their superannuation fund before it even reaches their bank account. This automatic contribution is key to the system's success, as it removes the option for workers to delay or neglect their retirement savings.

Dale Gillham, chief analyst at Wealth Within, highlights the importance of this automatic approach. "In Australia, the system forces good behaviour. In the US, good behaviour is optional, and that optionality is costing millions of workers their retirement," he explained. Gillham's observation underscores the effectiveness of removing the choice to opt-out, which can lead to procrastination and inadequate savings in other systems, such as the one in the United States.

The principles behind Australia's superannuation system are simple yet powerful. Automating contributions, maintaining investments over a long-term horizon of 10 to 20 years, and holding a diversified equity portfolio without reacting to market fluctuations are the real drivers of long-term wealth accumulation. These habits are not only applicable in Australia but are universally transferable, offering a blueprint for other countries looking to improve their retirement systems.

However, for investors aged 40 to 60 who feel they are behind in their retirement savings, the instinct is often to pursue higher returns in an effort to catch up. This instinct, according to experts, poses the greatest threat to a secure retirement. A single bad year in an attempt to recover losses can potentially erase a decade of progress, making it crucial for investors to focus on stable, long-term growth rather than risky, short-term gains.

Gillham emphasises the importance of prioritising capital protection over aggressive growth strategies. "Capital protection always comes before growth. Define your exit before you ever enter a position, and you take emotion completely out of the equation," he advised. This approach helps investors avoid making impulsive decisions based on market volatility, which can jeopardise their retirement savings.

Australia's superannuation system serves as a model for effective retirement planning, demonstrating the benefits of a structured, automatic contribution system. By removing the option for inaction, the system ensures that all workers are steadily building their retirement savings throughout their careers. This not only provides financial security for individuals but also contributes to the overall stability of the nation's economy.

As other countries look to improve their own retirement systems, the Australian model offers valuable insights. The key takeaway is the importance of automatic contributions and long-term investment strategies that focus on stability and growth rather than short-term gains. By adopting similar practices, other nations can help their workers build a more secure financial future.

In conclusion, Australia's superannuation system exemplifies how removing the human element from retirement planning can lead to more consistent and effective savings habits. By prioritising automatic contributions and long-term investment strategies, Australia has created a culture of financial security that is the envy of many other nations. As Gillham and other experts suggest, the lessons learned from Australia's approach are not only applicable at home but can also serve as a guide for improving retirement systems worldwide.

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Australia has quietly developed one of the world's most robust retirement savings systems, largely by eliminating the human element from the decision-making process. This approach has led to a culture where retirement planning is both effective and automatic, setting a standard that other nations are beginning to notice.

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In a significant move for Australia's superannuation landscape, Rest, one of the nation's largest profit-to-member super funds, has confirmed the permanent appointment of Marina Pasika as Head of Private Markets. This appointment, effective immediately, marks a pivotal moment for the fund as it continues to strengthen its investment strategies under Pasika's leadership.

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Pasika, who has been with Rest since 2020, has been acting in the role since October 2025. Her appointment follows an exhaustive search process, highlighting her credentials and the trust placed in her by the organisation. Chief Investment Officer Michael Clancy expressed his confidence in Pasika's capabilities and the impact she has already made during her interim tenure. "Marina brings strong investing credentials, a proven track record in private equity and deep experience across private markets," he stated. "She has also demonstrated strong leadership capability in the role, building momentum within the team."

Under Pasika's interim leadership, Rest's private markets agenda has seen considerable advancement. Her focus on strengthening key external relationships has been a cornerstone of her strategy, aligning with Rest's broader objectives of delivering robust long-term outcomes for its members. Clancy further commented, "Since stepping into the role on an interim basis, Marina has led the team with clarity and sound judgement, while continuing to advance our private markets strategy. I’m delighted that she is now stepping into the role on a permanent basis."

Pasika's career at Rest has been marked by her involvement in senior investment roles, where she has been instrumental in building the fund's private equity capability and expanding its alternatives portfolio. Her experience and strategic vision have been pivotal in navigating the complexities of private markets, a sector that requires both precision and foresight.

Reflecting on her new role, Pasika expressed enthusiasm for the journey ahead. "It’s a privilege to continue leading the Private Markets team and to build on the work underway," she said. "The focus remains on delivering strong long-term outcomes for members through disciplined investing, strong partnerships and a clear strategic approach. I’m looking forward to what lies ahead."

The appointment of Pasika is not just a testament to her individual achievements but also a reflection of Rest's commitment to fostering leadership from within. Her progression from a senior investment role to the head of a critical department underscores the fund's dedication to recognising and nurturing talent internally.

Rest's decision to appoint Pasika permanently comes at a time when the superannuation industry is increasingly focused on private markets as a source of growth and diversification. With global economic uncertainties and fluctuating market conditions, the role of private markets in delivering stable returns has become more pronounced. Pasika's expertise in this area is expected to play a crucial role in steering Rest's investment strategies towards greater resilience and sustainability.

As Rest continues to navigate the evolving financial landscape, Pasika's leadership is anticipated to drive the fund's private markets strategy forward, ensuring that it remains aligned with the best interests of its members. Her appointment is a significant step in Rest's ongoing commitment to delivering value and securing the financial futures of its members.

For Rest, the confirmation of Pasika as Head of Private Markets represents not only a strategic decision but also a vote of confidence in her ability to lead and innovate. As the superannuation fund looks to the future, Pasika's role will be central to shaping its investment landscape and maintaining its position as a leader in the industry.

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In a significant move for Australia's superannuation landscape, Rest, one of the nation's largest profit-to-member super funds, has confirmed the permanent appointment of Marina Pasika as Head of Private Markets. This appointment, effective immediately, marks a pivotal moment for the fund as it continues to strengthen its investment strategies under Pasika's leadership.

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In a significant move to enhance its digital member services, Rest, one of Australia's largest profit-to-member superannuation funds, has appointed Darran Arnott as General Manager, Digital. Arnott, a seasoned leader in financial services technology, brings over 20 years of experience in digital, technology, and delivery leadership within the superannuation and banking sectors.

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Rest's Chief Member Officer, Simone Van Veen, highlighted the importance of this appointment in the context of Rest's ongoing digital evolution. "We receive around 1 million customer service interactions with our members each year, and more than half of those come through our digital channels. This means the strength of our digital engagement with our members is essential to our broader goal to make the experience of super simpler and more accessible," Van Veen stated.

Arnott's appointment comes as Rest aims to strengthen and expand its digital interactions with its 2 million members. Van Veen emphasised the necessity of providing leading digital experiences to empower members in their financial decisions. "Super should be easy to understand and simple to use so members feel empowered to make informed decisions and feel more confident about their future. Providing leading digital experiences is key to achieving this," she added.

Arnott's extensive experience in the superannuation and banking sectors is expected to play a crucial role in this digital transformation. Van Veen expressed confidence in Arnott's capabilities, saying, "Darran brings a combination of strategic vision and hands-on delivery expertise, with a proven track record of building and scaling digital platforms that genuinely serve members. His experience across superannuation, banking and international markets will be invaluable as we deepen our digital capability and further simplify super for members."

Before joining Rest, Arnott led delivery and operations across digital and member servicing platforms at AustralianSuper. His career also includes leadership roles at CIBC in Toronto and National Australia Bank, where he honed his skills at the intersection of digital, technology, and delivery in financial services. Arnott himself expressed enthusiasm about his new role, stating, "I am thrilled to be joining Rest and look forward to building on their strong foundations as a digital-first organisation. With a highly rated app and broader digital ecosystem designed for member-focused service, the team are in a great position to continue to drive seamless experiences for members."

Arnott's commitment to enhancing digital experiences is evident in his career trajectory. "Having spent my career at the intersection of digital, technology and delivery in financial services, I know how transformative it can be for members when you get the digital experience right," he remarked.

Scheduled to join Rest on 28 April 2026, Arnott will report directly to Chief Member Officer, Simone Van Veen, and will be based in Melbourne. His appointment is expected to further bolster Rest's digital capabilities, ensuring that the superannuation fund remains at the forefront of digital innovation in the financial services sector.

As the superannuation landscape continues to evolve, Rest's focus on digital transformation reflects a broader trend within the industry. By prioritising digital engagement, Rest aims to provide its members with the tools and resources necessary to make informed decisions about their financial futures. With Arnott at the helm of its digital initiatives, Rest is poised to deliver on its promise of simplifying superannuation for its members, ensuring that they have access to seamless and intuitive digital experiences.

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In a significant move to enhance its digital member services, Rest, one of Australia's largest profit-to-member superannuation funds, has appointed Darran Arnott as General Manager, Digital. Arnott, a seasoned leader in financial services technology, brings over 20 years of experience in digital, technology, and delivery leadership within the superannuation and banking sectors.

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"" ["rawvalue"]=> string(0) "" } [4]=> object(stdClass)#11428 (33) { ["id"]=> int(4) ["title"]=> string(9) "Video URL" ["name"]=> string(9) "video-url" ["checked_out"]=> NULL ["checked_out_time"]=> NULL ["note"]=> string(0) "" ["state"]=> int(1) ["access"]=> int(1) ["created_time"]=> string(19) "2020-06-19 05:54:21" ["created_user_id"]=> int(2351) ["ordering"]=> int(1) ["language"]=> string(1) "*" ["fieldparams"]=> object(Joomla\Registry\Registry)#11014 (3) { ["data":protected]=> object(stdClass)#11012 (2) { ["filter"]=> string(0) "" ["maxlength"]=> string(0) "" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["params"]=> object(Joomla\Registry\Registry)#11013 (3) { ["data":protected]=> object(stdClass)#11041 (10) { ["hint"]=> string(0) "" ["class"]=> string(0) "" ["label_class"]=> string(0) "" ["show_on"]=> string(1) "2" ["render_class"]=> string(0) "" ["showlabel"]=> string(1) "1" ["label_render_class"]=> string(0) "" ["display"]=> string(1) "2" 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int(1) ["access"]=> int(1) ["created_time"]=> string(19) "2020-06-25 16:29:55" ["created_user_id"]=> int(2351) ["ordering"]=> int(2) ["language"]=> string(1) "*" ["fieldparams"]=> object(Joomla\Registry\Registry)#11009 (3) { ["data":protected]=> object(stdClass)#11043 (2) { ["filter"]=> string(0) "" ["maxlength"]=> string(0) "" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["params"]=> object(Joomla\Registry\Registry)#11040 (3) { ["data":protected]=> object(stdClass)#11045 (10) { ["hint"]=> string(0) "" ["class"]=> string(0) "" ["label_class"]=> string(0) "" ["show_on"]=> string(0) "" ["render_class"]=> string(0) "" ["showlabel"]=> string(1) "1" ["label_render_class"]=> string(0) "" ["display"]=> string(1) "2" ["layout"]=> string(0) "" ["display_readonly"]=> string(1) "2" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["type"]=> string(4) "text" ["default_value"]=> string(0) "" ["context"]=> string(19) 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object(stdClass)#11050 (1) { ["options"]=> object(stdClass)#11048 (2) { ["options0"]=> object(stdClass)#11047 (2) { ["name"]=> string(8) "Inactive" ["value"]=> string(1) "0" } ["options1"]=> object(stdClass)#11049 (2) { ["name"]=> string(6) "Active" ["value"]=> string(1) "1" } } } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["params"]=> object(Joomla\Registry\Registry)#11044 (3) { ["data":protected]=> object(stdClass)#11052 (10) { ["hint"]=> string(0) "" ["class"]=> string(9) "btn-group" ["label_class"]=> string(0) "" ["show_on"]=> string(0) "" ["render_class"]=> string(0) "" ["showlabel"]=> string(1) "1" ["label_render_class"]=> string(0) "" ["display"]=> string(1) "2" ["layout"]=> string(0) "" ["display_readonly"]=> string(1) "2" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["type"]=> string(5) "radio" ["default_value"]=> string(0) "" ["context"]=> string(19) "com_content.article" ["group_id"]=> int(2) 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NULL ["editor"]=> NULL ["access_level"]=> string(6) "Public" ["author_name"]=> string(18) "Jeremiah Sebastian" ["group_title"]=> string(22) "Summary points + video" ["group_access"]=> int(1) ["group_state"]=> int(1) ["group_note"]=> string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } [2]=> object(stdClass)#11459 (33) { ["id"]=> int(2) ["title"]=> string(14) "Embedded Video" ["name"]=> string(14) "embedded-video" ["checked_out"]=> NULL ["checked_out_time"]=> NULL ["note"]=> string(0) "" ["state"]=> int(1) ["access"]=> int(1) ["created_time"]=> string(19) "2020-06-20 01:43:32" ["created_user_id"]=> int(2351) ["ordering"]=> int(5) ["language"]=> string(1) "*" ["fieldparams"]=> object(Joomla\Registry\Registry)#11053 (3) { ["data":protected]=> object(stdClass)#11058 (4) { ["buttons"]=> string(0) "" ["width"]=> string(0) "" ["height"]=> string(0) "" ["filter"]=> string(0) "" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["params"]=> object(Joomla\Registry\Registry)#11055 (3) { ["data":protected]=> object(stdClass)#11060 (10) { ["hint"]=> string(29) "Paste your embedded code here" ["class"]=> string(0) "" ["label_class"]=> string(0) "" ["show_on"]=> string(1) "2" ["render_class"]=> string(0) "" ["showlabel"]=> string(1) "1" ["label_render_class"]=> string(0) "" ["display"]=> string(1) "2" ["layout"]=> string(0) "" ["display_readonly"]=> string(1) "2" } ["initialized":protected]=> bool(true) ["separator":protected]=> string(1) "." } ["type"]=> string(6) "editor" ["default_value"]=> string(0) "" ["context"]=> string(19) "com_content.article" ["group_id"]=> int(2) ["label"]=> string(14) "Embedded Video" ["description"]=> string(0) "" ["required"]=> int(0) ["only_use_in_subform"]=> int(0) ["language_title"]=> NULL ["language_image"]=> NULL ["editor"]=> NULL ["access_level"]=> string(6) "Public" ["author_name"]=> string(18) "Jeremiah Sebastian" ["group_title"]=> string(22) "Summary points + video" ["group_access"]=> int(1) ["group_state"]=> int(1) ["group_note"]=> string(0) "" ["value"]=> string(0) "" ["rawvalue"]=> string(0) "" } } ["link"]=> string(94) "/retirement/superannuation/rest-strengthens-digital-engagement-with-new-leadership-appointment" ["image"]=> string(109) "https://res.cloudinary.com/momentum-media-group-pty-ltd/image/upload/v1777920596/DA_Photo_Headshot_fbwifl.jpg" ["image_alt"]=> string(67) "Rest strengthens digital engagement with new leadership appointment" } }