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Valentine’s Day: Australians say no way

  • February 13 2020
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Valentine’s Day: Australians say no way

By Grace Ormsby
February 13 2020

Australians are less enamored by the notion of Valentine’s Day than they have been in previous years, with a new survey revealing money as a major factor at play.

Valentines Day

Valentine’s Day: Australians say no way

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  • February 13 2020
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Australians are less enamored by the notion of Valentine’s Day than they have been in previous years, with a new survey revealing money as a major factor at play.

Valentines Day

According to a new survey from ME Bank, 55 per cent of Australians who are forfeiting the day for love declarations are doing so because it’s a waste of money.

A further 40 per cent believe Valentine’s Day is “purely a way for florists and card companies to cash in”.

Just 49 per cent of couples surveyed indicated that they would be celebrating the occasion, down from 56 per cent last year.

According to ME’s money expert, Matthew Read, “Australians’ spending habits have tightened up, so it’s no surprise that fewer couples are planning to spend money on Valentine’s Day this year.”

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For those that are still marking the occasion, a large majority (84 per cent) consider that it’s “the thought that counts, not the amount spent”.

Despite this, ME Bank said these same people will spend an average of $150 on their partner.

Married couples and Millennials are the most likely to spend big, according to the survey – splurging more than $200 on their loved one.

Despite the figures, Mr Read highlighted that Australians “shouldn’t feel pressured to spend money on Valentine’s Day”.

“However, it’s a good idea to chat with your partner beforehand so you’re both on the same page when it comes to gifting and one of you isn’t caught empty-handed on the day,” he advised.

Valentine’s Day: Australians say no way
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About the author

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Grace is a journalist on Momentum Media's nestegg. She enjoys being able to provide easy to digest information and practical tips for Australians with regard to their wealth, as well as having a platform on which to engage leading experts and commentators and leverage their insight.

About the author

Grace is a journalist on Momentum Media's nestegg. She enjoys being able to provide easy to digest information and practical tips for Australians with regard to their wealth, as well as having a platform on which to engage leading experts and commentators and leverage their insight.

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