Save
Social media a $16bn shopping hole
“Swipe to shop”, “click and collect” and “buy now, pay later” services are burning big holes in the pockets of Australians, with the nation collectively spending more than $16 billion a year on social media shopping.
Social media a $16bn shopping hole
“Swipe to shop”, “click and collect” and “buy now, pay later” services are burning big holes in the pockets of Australians, with the nation collectively spending more than $16 billion a year on social media shopping.
The research from ING has found that more than a third of Australians concede that the ease with which social shopping can be done has led them to make purchases that they otherwise would not have made.
On an individual level, Australians are spending $860 annually, with 3.2 million people admitting to buying something they see on their feed at least once a fortnight.
One in five Australians also said they consider buying something on social media every time they scroll through a social feed, with Facebook crowned as the most popular medium.
Commenting on the data, ING’s head of retail, Melanie Evans, said online shopping is “undoubtedly very convenient”.
“The recent emergence of shopping via social media has made it easier than ever to get what we want, but it’s also easy to unintentionally overspend.”
With 36 per cent of the surveyed respondents agreeing that social media buying opportunities are very targeted to their interests, Ms Evans commented that “it’s a good idea to be aware of the highly targeted advertising often employed by social media platforms, which can increase temptation to buy things we otherwise wouldn’t have considered”.
Over a third (34 per cent) of Australia’s “social shoppers” have conceded that social media makes them more likely to impulse buy.
A similar figure (32 per cent) did express that they would spend less if they didn’t see things that they wanted advertised in their feeds.
“If you are focused on saving, try and avoid those impulse purchases and the buyer’s remorse that can come with them. Spontaneous dips into our hard-earned savings all add up,” Ms Evans outlined.
She also highlighted that ING’s research found “that nearly a quarter of those who shop via social media do not have a spending account separate from their savings account, and a similar number also admit to not keeping track of their online spending”.
But there are tools people can use to avoid overspending, she continued.
“And don’t forget that social spending is often borderless,” Ms Evans reminded.
“Don’t get hit with unnecessary fees – accounts with no international transaction fees are an option for those regularly purchasing from international retailers.”
nestegg has previously questioned whether Afterpay habits are making Aussies poor.
About the author
About the author
Expenses
How couples can solve financial disputes without separating
The pandemic has put a new set of pressures on relationships, with finances oftentimes a trigger – so how can couples put such arguments to rest? ...Read more
Expenses
Making way for mobile: Tapping becomes too easy
Cards could be going out of favour as Australians move towards more mobile payment methods. The average person now taps their phone 21 times a month for everyday expenses. ...Read more
Expenses
Winter clothes and white goods: JobSeeker rise provides basic standard of living
A social services group has warned against a $300 a fortnight reduction in the coronavirus supplement which could see Australians struggle to afford food and accommodation. ...Read more
Expenses
Gas prices still sky-high despite international affordability
Australians are still paying too much for gas and LNG products, according to the consumer watchdog. ...Read more
Expenses
Self-care spending through the roof
Australians are better prioritising their own wellbeing during the pandemic despite cutting back on expenses across other areas, if the latest spending data is anything to go by. ...Read more
Expenses
9 in 10 families struggle to keep kids in childcare
As the government’s childcare subsidy ends and payments revert to pre-COVID status, nine in 10 Australians have said that it will be a financial burden to send their children to childcare, new rese...Read more
Expenses
Falling gas prices fail to reach consumers
Australians living on the east coast are paying significantly above export parity prices, new research has found. ...Read more
Expenses
‘A marathon not a sprint’ means Aussies are holding back
More cautious spending habits are already translating to long-term conservative attitudes when it comes to money, a new study has found. ...Read more
Expenses
How couples can solve financial disputes without separating
The pandemic has put a new set of pressures on relationships, with finances oftentimes a trigger – so how can couples put such arguments to rest? ...Read more
Expenses
Making way for mobile: Tapping becomes too easy
Cards could be going out of favour as Australians move towards more mobile payment methods. The average person now taps their phone 21 times a month for everyday expenses. ...Read more
Expenses
Winter clothes and white goods: JobSeeker rise provides basic standard of living
A social services group has warned against a $300 a fortnight reduction in the coronavirus supplement which could see Australians struggle to afford food and accommodation. ...Read more
Expenses
Gas prices still sky-high despite international affordability
Australians are still paying too much for gas and LNG products, according to the consumer watchdog. ...Read more
Expenses
Self-care spending through the roof
Australians are better prioritising their own wellbeing during the pandemic despite cutting back on expenses across other areas, if the latest spending data is anything to go by. ...Read more
Expenses
9 in 10 families struggle to keep kids in childcare
As the government’s childcare subsidy ends and payments revert to pre-COVID status, nine in 10 Australians have said that it will be a financial burden to send their children to childcare, new rese...Read more
Expenses
Falling gas prices fail to reach consumers
Australians living on the east coast are paying significantly above export parity prices, new research has found. ...Read more
Expenses
‘A marathon not a sprint’ means Aussies are holding back
More cautious spending habits are already translating to long-term conservative attitudes when it comes to money, a new study has found. ...Read more
More articles
Website Notifications
Get notifications in real-time for staying up to date with content that matters to you.
