Uber has announced that it will be launching a loyalty scheme for its 3.8 million Australian riders and diners, in a move that appears aimed at fending off the entrance of new ride-sharing services into the market.
The platform will reportedly provide local users with a range of benefits based on how much money they spend with the service and is the third world market to utilise Uber Rewards.
According to Dom Taylor, Uber’s head of strategy and operations at Uber Australia, the service will be available at scale by early 2020.
Uber and Uber Eats customers will earn points at home or overseas through use of the app.
While introduction into the program is free, members will have to splash up to $750 before receiving any rewards from the program, according to Uber.
Loyalty tiers will take significant investment to unlock, with customers spending up to $1,200 for gold status, up to $4,000 for platinum and up to $7,500 to reach the top level.