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Retirement

Australia’s most popular super fund revealed

  • July 28 2021
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Retirement

Australia’s most popular super fund revealed

By Fergus Halliday
July 28 2021

One of Australia’s largest industry super funds has been recognised for its level of customer satisfaction.

Australia’s most popular super fund revealed

Australia’s most popular super fund revealed

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  • July 28 2021
  • Share

One of Australia’s largest industry super funds has been recognised for its level of customer satisfaction.

Australia’s most popular super fund revealed

Roy Morgan’s latest Superannuation Satisfaction report has named HESTA as Australia’s best industry fund when it comes to customer satisfaction.

According to the report, HESTA’s customer satisfaction ratings reached record levels over the past six months.

Alongside the strong performance of the stock market, Roy Morgan CEO Michele Levine credited HESTA CEO Debbie Blakey’s advocacy for ESG investing issues as the driver for HESTA’s recent performance.

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“Blakey has provided strong and capable leadership of the fund throughout the pandemic and has emerged as one of the leading figures in the superannuation industry,” she said.

Commenting on the win, HESTA chief experience officer Lisa Samuels drew attention to the fund’s emphasis on delivering investment returns alongside other kinds of positive impact that has driven these results. 

“Our focus on putting members first in everything we do sees us continually look to improve the experience our members have with us and drives innovation in how we support members to have a better financial future,” she said. 

“We know issues like gender discrimination and climate change are risks that can affect the long-term performance of companies our members are invested in. That’s why our focus on global leadership in responsible investment sees us continue to find new ways to deliver strong, sustainable investment performance for members.”

SuperRatings’ latest Fund Crediting Rate Survey found that HESTA’s Sustainable Growth option was the country’s top-performing balanced fund option, leading the pack across one, three, five, seven, 10 and 15-year time frames and achieving a 23.03 per cent return during the most recent financial year. 

“Our members know they can have a positive impact through their super while also benefiting from leading investment performance to help them achieve a more secure financial future and a better world to retire into,” Ms Samuels said.

While HESTA led the pack when it came to industry super funds, Roy Morgan found that self-managed super funds still delivered the highest level of customer satisfaction. 

Ms Levine said, “It is self-managed funds which still lead the way, with a customer satisfaction rating of 80.6 per cent, up 10.7 percentage points on a year ago, ahead of public sector funds just behind in second place on 79.7 per cent, up 7.6 percentage points.”

Australia’s most popular super fund revealed
Australia’s most popular super fund revealed
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About the author

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Fergus is a journalist for Momentum Media's nestegg and Smart Property Investment. He likes to write about money, markets, how innovation is changing the financial landscape and how younger consumers can achieve their goals in unpredictable times. 

About the author

author image
Fergus Halliday

Fergus is a journalist for Momentum Media's nestegg and Smart Property Investment. He likes to write about money, markets, how innovation is changing the financial landscape and how younger consumers can achieve their goals in unpredictable times. 

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