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Three ways to keep your portfolio green

By Cameron Micallef · August 22 2019
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Green investment
Three ways to keep your portfolio green

Three ways to keep your portfolio green

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By Cameron Micallef · August 22 2019
Reading:
egg
egg
egg
Green investment

Responsible and ethical investments have become a $30 trillion industry, and with one financial adviser predicting this figure to balloon in the near future, there’s never been a better time to think green.

Pekada’s co-founder and principal adviser, Pete Pennicott, has offered up three of his top tips to help investors looking to make or keep their portfolios green. 

1) Do your research 

The first thing savvy investors need to be aware of is ESG metrics for a prospective funds, according to Mr Pennicott. 

He also recommended considering investment screening and whether the underlying investments in prospective funds line up with an individual’s ethical views. 

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“Do your homework and read beyond the label” were his words of wisdom.  

The adviser said research is significant as investor expectations and how a particular company might define ethics and sustainability might not match up. 

“There are so many different approaches, filters and types of ESG investment approaches that you need to know what you are investing in – much of the differences are qualitative and one person’s view of ESG can be very different from yours,” he explained.  

2)  Deliberate where to begin

According to Mr Pennicott, the easiest way to begin green investing is through a managed fund or an exchange-traded fund.

Another option is buying into companies on the public stock exchange based on one’s own research. 

Whatever option an investor chooses, the adviser emphasised the importance of following the same principles as traditional investing and having a well-diversified and balanced portfolio. 

He offered up that “the ideal way to construct a portfolio taking into account your ESG preferences would be very similar to traditional portfolio construction with an added layer of research to apply your preferences”. 

3) Prioritise returns or ethically sound investment decisions

The final decision for investors going green is choosing what to prioritise in their portfolio. 

While Mr Pennicott acknowledged that some investors will prioritise returns, others will want greater impact on the world, while yet others choose a combination of both. 

Whatever option an individual chooses, the adviser considered that “applying the right screens to your investments so that you are invested in quality businesses which align with your values is a win-win”. 

“You get to be invested in businesses which you believe in and, in doing so, build stronger conviction and a positive relationship to your investments,” he concluded.

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