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Aussie brands start transacting with bitcoin

  • January 11 2021
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Invest

Aussie brands start transacting with bitcoin

By Maja Garaca Djurdjevic
January 11 2021

Aussie watchmaker Jacopo Dondi has announced that it’s now accepting bitcoin as payment, having welcomed the world’s most popular cryptocurrency as a sign of its willingness to embrace the unconventional in business.

Aussie brands start transacting with bitcoin

Aussie brands start transacting with bitcoin

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  • January 11 2021
  • Share

Aussie watchmaker Jacopo Dondi has announced that it’s now accepting bitcoin as payment, having welcomed the world’s most popular cryptocurrency as a sign of its willingness to embrace the unconventional in business.

Aussie brands start transacting with bitcoin

Launching in 2016 via crowdfunding platform Kickstarter, Perth-based Jacopo Dondi is welcoming customer payments in bitcoin, ethereum or litecoin, alongside the more traditional methods.

The founders said the decision to start accepting cryptocurrency was actually an easy one.

“We had recently begun investing in cryptocurrencies ourselves, and it just seemed like accepting the currencies through our business was a logical step,” partners Jake and Carmen said.

“We understand that many people still find the volatility of cryptocurrencies a huge risk, and they certainly can be in the short term, but there is a growing number of people that have realised that this is where the world is likely heading anyway, and that over a longer period of time, they’re not as risky as they appear.”

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Jacopo Dondi may be one of the firsts to offer crypto-acceptance via their website, but with bitcoin currently exceeding all-time highs on what seems like a daily basis, other Aussie brands are likely to follow.

And according to investment expert Henrik Andersson, co-founder and CIO of Apollo Capital, other Aussies should consider putting some of their cash behind bitcoin.

“Investors looking for a potential uncorrelated portfolio asset with upside should consider bitcoin in a diversified portfolio,” Mr Andersson told nestegg.

“Bitcoin is increasingly being recognised as a digital store of value. With central banks around the world running the money printers at full speed, sophisticated investors increasingly see the absolute scarcity of Bitcoin as an attractive hedge,” Mr Andersson added.  

Aussie brands start transacting with bitcoin
Aussie brands start transacting with bitcoin
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