Gemini strengthens Australian presence with new leadership and AUSTRAC registration

By Newsdesk

October 10 2025
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In a significant move to bolster its presence in the Asia-Pacific region, global cryptocurrency platform Gemini has announced a strategic expansion in Australia. This development includes the appointment of James Logan as the Head of Australia, formal registration with the Australian Transaction Reports and Analysis Centre (AUSTRAC), and the introduction of local banking integrations aimed at simplifying the process of buying and trading cryptocurrencies for Australian users.

Gemini strengthens Australian presence with new leadership and AUSTRAC registration

Saad Ahmed, Head of APAC at Gemini, highlighted the significance of this expansion, stating, “With Australia’s rapidly growing digital asset market, Gemini is doubling down on our Asia-Pacific growth strategy. Appointing James as our Head of Australia underscores our commitment to building a safe, transparent, and compliant ecosystem for both retail and institutional customers.”

The official registration of Gemini Intergalactic Australia Pty Ltd with AUSTRAC as a digital currency provider marks a pivotal step in Gemini’s efforts to offer comprehensive digital currency exchange services in the country. This registration not only aligns with the company’s commitment to regulatory compliance but also enhances its credibility among Australian users who are increasingly seeking secure platforms for their digital asset transactions.

Australia has emerged as one of the most dynamic crypto markets globally, as evidenced by Gemini’s Global State of Crypto Report 2025, which reveals a 22% crypto adoption rate in the country. This figure is on par with the United States, underscoring Australia’s strong market potential. With Gemini’s enhanced presence, Australians can now seamlessly utilise Australian dollars (AUD) to buy and trade cryptocurrencies on a trusted global platform, accessing a diverse range of tokens.

James Logan, who brings extensive experience in financial services and cryptocurrency, will spearhead Gemini’s Australian strategy, partnerships, and customer growth. Logan’s previous roles at global exchanges Luno and Bitget involved expanding access to digital assets and strengthening consumer trust. His appointment is timely, coinciding with a surge in both retail and institutional adoption of cryptocurrencies in Australia.

“Gemini’s expansion in Australia comes at an exciting time for the industry,” remarked James Logan, Head of Australia at Gemini. “Australians are increasingly turning to trusted platforms to manage their digital assets, and I’m thrilled to lead Gemini’s efforts here and to build a strong presence that will support long-term adoption and innovation.”

Globally, Gemini serves customers in over 60 countries and has facilitated more than USD 200 billion in trading volume. The expansion into Australia builds on a series of recent milestones for the company. These include securing a Markets in Crypto Assets (MiCA) licence and introducing tokenised stock trading in Europe, launching the Bitcoin Credit Card™ in the United States, and listing on NASDAQ.

The introduction of local banking integrations is a crucial part of Gemini’s strategy to make cryptocurrency transactions more accessible and efficient for Australian users. This development is expected to address one of the key challenges faced by crypto enthusiasts in the region—streamlining the process of converting fiat currency to digital assets.

The Australian crypto market is witnessing a rapid transformation, with increasing numbers of individuals and institutions exploring digital assets as part of their investment portfolios. The demand for secure and reputable platforms is at an all-time high, and Gemini’s expansion is poised to meet this growing need. By offering a robust and compliant platform, Gemini aims to foster greater trust and confidence among Australian crypto investors.

As the digital asset landscape continues to evolve, Gemini’s strategic initiatives in Australia reflect its broader vision of establishing a strong foothold in key markets across the Asia-Pacific region. The company’s commitment to regulatory compliance, customer-centric services, and innovative solutions positions it as a formidable player in the global cryptocurrency arena.

With James Logan at the helm of its Australian operations, Gemini is well-positioned to navigate the complexities of the local market and drive sustainable growth. The company’s focus on building a transparent and compliant ecosystem aligns with its overarching mission of empowering individuals and institutions to harness the transformative potential of digital assets.

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