Invest
Struggling with property investment? It's a finance game
In the rule book of real estate, australia property market really is just a game of finance. Here's how you can crack a tough market.
Struggling with property investment? It's a finance game
In the rule book of real estate, australia property market really is just a game of finance. Here's how you can crack a tough market.
Why the numbers matter
Before you even open your first book about real estate or begin a Google search of property forums, the very first set of analysis all investors must undertake is to determine their ability to borrow funds and service loans.
It makes no sense to disappear down the rabbit hole of research if you can’t gather the dollars.
So, your financial capacity is the determining factor.

First and foremost, run your household budget and do your spreadsheet of assets and liabilities. Preferably tackle these exercises under the watchful guidance of a mortgage broker who has experience in the investment field.
By setting out these salient figures, an investor can work out if they can afford a loan and, if so, how much they are able to invest. It makes no sense to be all over the property portals trying to find excellent options in Bondi Beach, Sydney if your budget only extends to Coopers Plains, Brisbane.
Your time is valuable. I’ve seen potential investors become exhausted by the options because they lose themselves in information about locations, price points and market sectors that are, frankly, well beyond their financial capability. Save yourself the stress and do your finances first.
Prepare to succeed
Once you’ve gone through the exhaustive exercise of finance, you have a distinct advantage over others when it comes to jumping on unexpected opportunities.
Getting finance approved can be a struggle, but once you’ve done the hard yards you’ll have cleared a hurdle that allows you to take the driver’s seat when securing a property.
One of the best aspects of using a buyers’ agent is our ability to secure off-market deals for clients. Many times, these come across our desk because of the relationships we’ve formed with agents in our areas of interest. They will have a holding where the owner is keen to sell and will take a discount to avoid wasting time.
When a deal is presented before it hits the market, and it meets all the criteria of a great option, you want to move fast to lock it down.
Being finance-ready gives you, the buyer, that comfort. You can go in with a cash offer knowing the bank has already approved you for a loan.
It’s one of the best way to profit from property, because that discount means you have a little extra equity in the holding right from the get go.
Two top tips
When it comes to finance, there are two key mistakes many investors make when they aren’t operating under the guidance of experienced advisers:
One – they forget to factor in life’s big financial events.
If you go all-guns-blazing into a 30 years strategy based purely on your current position, there can be grief to come.
You need to make plans so as to afford and enjoy life outside of the investment loan. If the kids are due to head off to private school soon, this must be factored in to your figures. If you and your spouse are thinking about starting a business in the next two years – congrats, but your family’s cash flow could be running dry for a stretch.
Life keeps moving – make sure you mitigate the pain by doing a proper job of allowing for future events.
My second tip is to expect the unexpected.
Interest rates can change, rental demand can drop and even the best of us can be out of work. While these unfortunate events might be beyond your control, there is a way to soften the blow via your finance.
Buffers should be an essential element of your financial process. You must factor in tolerances – particularly with your cash flow – so that, should the worst happen, you’ll be ready to address the shortfalls.
I believe a smart investor will ensure that they can service at least six months of essential operating costs including household’s expenses and loans. Kept in an offset account against your PPOR, your buffer will provide the benefit of a reduced interest, but will still be liquid funds on hand to keep you financially afloat if needed.
Budget smudget
While I’m all for being across the numbers from a finance perspective, I also don’t believe in having your lifestyle hamstrung by a strict home budget once you’ve got your processes up and running.
In my opinion, most well-informed households that set up an initial financial plan grow accustomed to their essential spending and, in time, find that they don’t need to strictly account for every dollar just to stay ahead.
Get smart with your figures and you’ll eventually and automatically be able to manage your wallet without having to check the spreadsheet each day.
Seek professional help
Tackling finance early means you understand where the line in the sand sits when it comes to purchase price and rental return on your investment property.
With these important numbers in your grasp you can begin to research investment options that fall within your financial capabilities.
I believe the best move you can make is to surround yourself with trustworthy, experienced advisers. These folks are essential members of the dream team that’ll reduce your risks and boost your outcome.
Paul Glossop, founder, Pure Property Investment
Investment insights
Financial markets focus on shareholder engagement as companies report results
In a week dominated by financial market developments and corporate announcements, companies are increasingly recognising the importance of shareholder engagement in driving market outcomesRead more
Investment insights
Future Generation Australia declares increased dividend amid strong investment performance
Future Generation Australia (ASX: FGX) has announced a significant outperformance against the S&P/ASX All Ordinaries Accumulation Index, reporting a 14.1% increase in its 12-month investment ...Read more
Investment insights
New business landscape shifts as regional areas and company setups gain traction
The latest data from the January 2026 Lawpath New Business Index reveals a dynamic shift in how Australians are choosing to embark on new business ventures. While the overall number of new Australian ...Read more
Investment insights
Good Return secures $1 million investment from Macquarie Group Foundation to boost women-led enterprises
In a significant development for women-led enterprises across the Asia-Pacific region, Good Return has announced a $1 million investment from the Macquarie Group Foundation into its Impact Investment ...Read more
Investment insights
Beyond the trophy: what the REB Awards 2026 reveal about real estate’s next competitive play
Nearly 900 submissions for just over 30 winning slots is more than a celebration—it’s a market signal. In Australia’s roughly $10 trillion residential property market, awards have become a strategic ...Read more
Investment insights
Parents are funding know‑how, not deposits: A case study in Australia’s new first‑home playbook
With listings tight and auctions unforgiving, a quiet shift is underway: parents are increasingly paying for professional buying expertise instead of topping up deposits. This case study unpacks the ...Read more
Investment insights
State Street Markets reveals a shift in investor risk appetite amid economic uncertainties
In a recent revelation by State Street Markets, the latest State Street Institutional Investor Indicators have showcased a notable shift in investor behaviour as uncertainty looms over global ...Read more
Investment insights
UniSuper welcomes back seasoned strategist Mark Himpoo as Senior Portfolio Manager
In a strategic move aimed at bolstering its in-house investment capabilities, UniSuper has announced the return of Mark Himpoo as Senior Portfolio Manager, Equities. Himpoo's return marks a ...Read more
Investment insights
Financial markets focus on shareholder engagement as companies report results
In a week dominated by financial market developments and corporate announcements, companies are increasingly recognising the importance of shareholder engagement in driving market outcomesRead more
Investment insights
Future Generation Australia declares increased dividend amid strong investment performance
Future Generation Australia (ASX: FGX) has announced a significant outperformance against the S&P/ASX All Ordinaries Accumulation Index, reporting a 14.1% increase in its 12-month investment ...Read more
Investment insights
New business landscape shifts as regional areas and company setups gain traction
The latest data from the January 2026 Lawpath New Business Index reveals a dynamic shift in how Australians are choosing to embark on new business ventures. While the overall number of new Australian ...Read more
Investment insights
Good Return secures $1 million investment from Macquarie Group Foundation to boost women-led enterprises
In a significant development for women-led enterprises across the Asia-Pacific region, Good Return has announced a $1 million investment from the Macquarie Group Foundation into its Impact Investment ...Read more
Investment insights
Beyond the trophy: what the REB Awards 2026 reveal about real estate’s next competitive play
Nearly 900 submissions for just over 30 winning slots is more than a celebration—it’s a market signal. In Australia’s roughly $10 trillion residential property market, awards have become a strategic ...Read more
Investment insights
Parents are funding know‑how, not deposits: A case study in Australia’s new first‑home playbook
With listings tight and auctions unforgiving, a quiet shift is underway: parents are increasingly paying for professional buying expertise instead of topping up deposits. This case study unpacks the ...Read more
Investment insights
State Street Markets reveals a shift in investor risk appetite amid economic uncertainties
In a recent revelation by State Street Markets, the latest State Street Institutional Investor Indicators have showcased a notable shift in investor behaviour as uncertainty looms over global ...Read more
Investment insights
UniSuper welcomes back seasoned strategist Mark Himpoo as Senior Portfolio Manager
In a strategic move aimed at bolstering its in-house investment capabilities, UniSuper has announced the return of Mark Himpoo as Senior Portfolio Manager, Equities. Himpoo's return marks a ...Read more
