Invest
Why ethereum interests long-term investors more than bitcoin
While the price of bitcoin continues to attract the most headlines, it’s the second most popular cryptocurrency that many investors are betting will have the bigger impact over the long run.
Why ethereum interests long-term investors more than bitcoin
While the price of bitcoin continues to attract the most headlines, it’s the second most popular cryptocurrency that many investors are betting will have the bigger impact over the long run.
Where bitcoin was originally envisioned as a decentralised alternative to digital cash (and ended up co-opted into becoming a speculative asset), ethereum was designed for much more.
Specifically, ethereum was intended to showcase how a blockchain network could be used in other contexts and provide a platform through which developers could easily deploy decentralised apps.
The main way that ethereum does this is through smart contracts, which are essentially contracts written in computer code. Unlike real-world contracts, smart contracts are self-executing. When their criteria is met, the blockchain fulfils them to the letter. There’s no room for deferrals or modifications, even if you’re the creator of the contract.
The scripting language used to create smart contracts – called Solidity – can also be used to create more complex applications. However, running these kinds of apps on the ethereum blockchain requires a sort of fuel called ether.

Like bitcoin, ether can be mined. However, buying, selling and holding ether isn’t the only use case for it. Ether is also required to operate applications on the ethereum blockchain. The imbalance between the supply and demand of this resource is where the market value of ether comes from.
As put by RMIT’s Dr Angel Zhong, “Ethereum has expanded functionality compared to bitcoins. And different from bitcoins, people can further expand on ethereum to build other applications.”
“In the long run, it will gain more attention and demand.”
While there are other blockchain networks that work similarly, ethereum has a number of advantages for decentralised app developers, such as scale and a maturing ecosystem.
The flexibility of the ethereum blockchain is such that its purpose is not just to host its own cryptocurrency, but also hundreds of others via the token system. Almost half of the top 100 cryptocurrencies run on the ethereum network.
It’s also the foundation for the growing world of decentralised finance, which allows crypto to be staked in exchange for rewards in a way that’s akin to keeping your money in a savings account so that interest occurs.
According to Jayson Derrick from Invezz.com, the growth of decentralised finance apps on the ethereum network is a big part of the crypto’s appeal to wealthier investors.
“By 2030, the world of finance will likely not at all resemble what it looks like today, and this is apparent to anyone paying even minimal attention. The extent that ethereum will play in terms of financial transactions and smart contracts will be exponentially higher over the coming years.”
While Derrick noted that “ether exploded in value over the past year and likely generated life-changing returns for early investors who truly understood the concept from day one”, he insists that the era of cryptocurrencies is still in a very early stage.
“Buying ethereum at current levels, even close to the all-time high of $4,000, makes sense for investors with a long-term time frame.”
“A reasonable amount of exposure to ethereum as part of a well-diversified portfolio across multiple asset classes is certainly a logical investment strategy and one that would be hard to argue against,” Mr Derrick said.
About the author
About the author
Cryptocurrency
Australian investors embrace crypto as a core growth strategy
In a significant shift within the investment landscape, cryptocurrency has emerged as a key component of portfolio diversification and long-term wealth creation for Australian investorsRead more
Cryptocurrency
Ethereum and Niche Tokens Give Australia a Unique Edge: Kraken’s 2025 Wallet Analysis
Kraken, a prominent and secure global cryptocurrency platform, has unveiled a comprehensive analysis of millions of wallets from its Australian clientele, showcasing unique trends in crypto asset ...Read more
Cryptocurrency
Gemini strengthens Australian presence with new leadership and AUSTRAC registration
In a significant move to bolster its presence in the Asia-Pacific region, global cryptocurrency platform Gemini has announced a strategic expansion in Australia. This development includes the ...Read more
Cryptocurrency
Asset managers eye $235bn tokenisation opportunity as TradFi and DeFi converge
In a striking revelation, a global survey conducted by Calastone has unveiled a $235 billion opportunity for tokenised funds, highlighting a significant convergence between traditional finance ...Read more
Cryptocurrency
Big four bank pilots crypto‑backed mortgages: what it means for lenders, borrowers and the market
An Australian big four bank is trialling home loans secured by units in a regulated Bitcoin ETF — a cautious bridge between digital assets and traditional credit. If executed well, the model could ...Read more
Cryptocurrency
Webull launches cryptocurrency trading for Australian investors
Webull Securities Australia Pty Ltd, a subsidiary of Webull Corporation, has unveiled its cryptocurrency trading platform for Australian users, marking a significant expansion in the company’s ...Read more
Cryptocurrency
OKX launches automated trading bots for Australian crypto traders
Cryptocurrency platform OKX Australia has introduced two automated trading bots aimed at helping local traders manage their digital asset portfolios around the clock. Read more
Cryptocurrency
New survey reveals high crypto adoption in Australia amid housing affordability concerns
A new survey by Protocol Theory, in partnership with cryptocurrency exchange Easy Crypto, has found that nearly 50% of Australians have bought or are considering buying cryptocurrency in the next ...Read more
Cryptocurrency
Australian investors embrace crypto as a core growth strategy
In a significant shift within the investment landscape, cryptocurrency has emerged as a key component of portfolio diversification and long-term wealth creation for Australian investorsRead more
Cryptocurrency
Ethereum and Niche Tokens Give Australia a Unique Edge: Kraken’s 2025 Wallet Analysis
Kraken, a prominent and secure global cryptocurrency platform, has unveiled a comprehensive analysis of millions of wallets from its Australian clientele, showcasing unique trends in crypto asset ...Read more
Cryptocurrency
Gemini strengthens Australian presence with new leadership and AUSTRAC registration
In a significant move to bolster its presence in the Asia-Pacific region, global cryptocurrency platform Gemini has announced a strategic expansion in Australia. This development includes the ...Read more
Cryptocurrency
Asset managers eye $235bn tokenisation opportunity as TradFi and DeFi converge
In a striking revelation, a global survey conducted by Calastone has unveiled a $235 billion opportunity for tokenised funds, highlighting a significant convergence between traditional finance ...Read more
Cryptocurrency
Big four bank pilots crypto‑backed mortgages: what it means for lenders, borrowers and the market
An Australian big four bank is trialling home loans secured by units in a regulated Bitcoin ETF — a cautious bridge between digital assets and traditional credit. If executed well, the model could ...Read more
Cryptocurrency
Webull launches cryptocurrency trading for Australian investors
Webull Securities Australia Pty Ltd, a subsidiary of Webull Corporation, has unveiled its cryptocurrency trading platform for Australian users, marking a significant expansion in the company’s ...Read more
Cryptocurrency
OKX launches automated trading bots for Australian crypto traders
Cryptocurrency platform OKX Australia has introduced two automated trading bots aimed at helping local traders manage their digital asset portfolios around the clock. Read more
Cryptocurrency
New survey reveals high crypto adoption in Australia amid housing affordability concerns
A new survey by Protocol Theory, in partnership with cryptocurrency exchange Easy Crypto, has found that nearly 50% of Australians have bought or are considering buying cryptocurrency in the next ...Read more
