Invest
The mistake everyone makes about NFTs
Excitement about NFTs is reaching a fever pitch, despite the contradictions.
The mistake everyone makes about NFTs
Non-fungible tokens (NFTs) have taken the world by storm in 2021, but many investors are struggling to wrap their heads around the most important detail.
Even if NFTs are traded via the blockchain, they aren’t stored on it.
A collision of high finance and high-tech, NFTs leverage the unique properties of the blockchain to bring scarcity to the world of digital art. A work that has been “minted” on the blockchain is one of a kind, even if it can’t exist beyond the limits of its respective decentralised network.
Regardless of whether you’re looking to condemn or collect them, it’s important to understand the specific nature of the relationship between NFTs, the blockchain and the degree to which either is decentralised.

When you buy or mint an NFT on the ethereum or Solana blockchain, the token that you’re buying is closer to a hyperlink than a standalone asset or file.
If we’re talking about crypto-art or an NFT attached to a piece of music, you’re buying the rights to own a one-of-a-kind token that points to an asset and says that you are the owner. To varying extents, you’re buying a certificate that says you own a thing rather than the thing itself.
Even if the NFT is stored and secured via a decentralised network, the actual asset itself is likely not. This means that if the company you bought the NFT through eventually collapses or stops paying its hosting fees for whatever reason, you’re essentially buying a dead link.
If that worst-case scenario happens, you better hope you backed up a copy or two.
Regardless of this internal contradiction, NFTs have continued to grow in popularity over the last 12 months.
According to Kraken Intelligence’s most recent market outlook report, NFTs had returns of 42 per cent in November 2021.
Kraken Intelligence manager Pete Humiston said that NFTs have gone from strength to strength in recent months as more mainstream investors and consumers grapple with the potential of the technology.
“The idea that NFTs could underpin such things like virtual real estate in a decentralized Metaverse has really captured investor’s imagination and may help explain the subsector’s consistent outperformance since the start of September,” he said.
Pointing to Mastercard’s recent acquisition of a CryptoPunk NFT, deVere chief executive Nigel Green predicted that 2022 would be a “massive year” for NFTs.
“With soaring interest from major investors like payments giant Visa, who understand and value that the future of almost everything is geared towards digital, demand is set to explode,” he predicted.
About the author
About the author
Cryptocurrency
Coinhouse secures PSCA accreditation, enhancing its European operations
Coinhouse, a leading crypto-asset service provider in France, has successfully obtained its Crypto-Asset Service Provider (PSCA) accreditation from the French Financial Markets Authority (AMF), ...Read more
Cryptocurrency
OKX launches USDSⓈ-M options on Bitcoin and Ether, broadening derivatives access in UAE and Australia
OKX, a prominent global fintech company and crypto trading platform, has launched USDSⓈ-M Options on Bitcoin and Ether, providing traders in the UAE and Australia with new opportunities to engage in ...Read more
Cryptocurrency
Fuutura unveils groundbreaking non-custodial trading protocol
In a significant move poised to reshape the landscape of cryptocurrency trading, Fuutura has unveiled its cutting-edge non-custodial trading protocol. This innovation, which integrates a multi-asset ...Read more
Cryptocurrency
The One Atelier unveils next-gen platform for tokenisation in branded real estate
In a bold move to revolutionise the branded real estate market, The One Atelier has announced the launch of The One Capital, a pioneering blockchain platform aimed at transforming early-stage ...Read more
Cryptocurrency
Binance enhances user experience by introducing new fiat payment channels for Australians
In a significant move to streamline cryptocurrency transactions for Australian users, Binance Australia has announced the launch of direct fiat deposits and withdrawals via PayID and bank transfersRead more
Cryptocurrency
Institutional adoption and clearer regulation drive deeper integration of digital assets into mainstream finance in 2026
In a recent outlook, Binance Australia has highlighted the steady maturation of the digital asset industry, forecasting deeper integration into mainstream financial markets by 2026. The company ...Read more
Cryptocurrency
Australian investors embrace crypto as a core growth strategy
In a significant shift within the investment landscape, cryptocurrency has emerged as a key component of portfolio diversification and long-term wealth creation for Australian investorsRead more
Cryptocurrency
Ethereum and Niche Tokens Give Australia a Unique Edge: Kraken’s 2025 Wallet Analysis
Kraken, a prominent and secure global cryptocurrency platform, has unveiled a comprehensive analysis of millions of wallets from its Australian clientele, showcasing unique trends in crypto asset ...Read more
Cryptocurrency
Coinhouse secures PSCA accreditation, enhancing its European operations
Coinhouse, a leading crypto-asset service provider in France, has successfully obtained its Crypto-Asset Service Provider (PSCA) accreditation from the French Financial Markets Authority (AMF), ...Read more
Cryptocurrency
OKX launches USDSⓈ-M options on Bitcoin and Ether, broadening derivatives access in UAE and Australia
OKX, a prominent global fintech company and crypto trading platform, has launched USDSⓈ-M Options on Bitcoin and Ether, providing traders in the UAE and Australia with new opportunities to engage in ...Read more
Cryptocurrency
Fuutura unveils groundbreaking non-custodial trading protocol
In a significant move poised to reshape the landscape of cryptocurrency trading, Fuutura has unveiled its cutting-edge non-custodial trading protocol. This innovation, which integrates a multi-asset ...Read more
Cryptocurrency
The One Atelier unveils next-gen platform for tokenisation in branded real estate
In a bold move to revolutionise the branded real estate market, The One Atelier has announced the launch of The One Capital, a pioneering blockchain platform aimed at transforming early-stage ...Read more
Cryptocurrency
Binance enhances user experience by introducing new fiat payment channels for Australians
In a significant move to streamline cryptocurrency transactions for Australian users, Binance Australia has announced the launch of direct fiat deposits and withdrawals via PayID and bank transfersRead more
Cryptocurrency
Institutional adoption and clearer regulation drive deeper integration of digital assets into mainstream finance in 2026
In a recent outlook, Binance Australia has highlighted the steady maturation of the digital asset industry, forecasting deeper integration into mainstream financial markets by 2026. The company ...Read more
Cryptocurrency
Australian investors embrace crypto as a core growth strategy
In a significant shift within the investment landscape, cryptocurrency has emerged as a key component of portfolio diversification and long-term wealth creation for Australian investorsRead more
Cryptocurrency
Ethereum and Niche Tokens Give Australia a Unique Edge: Kraken’s 2025 Wallet Analysis
Kraken, a prominent and secure global cryptocurrency platform, has unveiled a comprehensive analysis of millions of wallets from its Australian clientele, showcasing unique trends in crypto asset ...Read more
