Retirement
#Notbusinessasusual sees super fund make Amazon pledge
To coincide with today’s global climate strike, one wealth manager has pledged to protect five acres of the Amazon rainforest on behalf of every new and referring super member.
#Notbusinessasusual sees super fund make Amazon pledge
To coincide with today’s global climate strike, one wealth manager has pledged to protect five acres of the Amazon rainforest on behalf of every new and referring super member.
Australian Ethical has made the commitment as businesses and schoolchildren around the world strike to raise awareness of the global climate emergency.
According to the super and investment fund manager, it is responding to growing concerns from members and the community about the impacts of deforestation and is working with Rainforest Trust and HalfCut on the project.
Australian Ethical highlighted the results of its own research, revealing that climate change has now outpaced the cost of living as the number one concern for Australians.
Commenting on the commitment, chief customer officer Allyson Lowbridge said: “At Australian Ethical, our members look to us to provide leadership on the issues that matter most to them, and they’re telling us that nothing concerns them more right now than the state of the planet.

“Deforestation is escalating and wild fires in the Amazon are drawing attention to the problem; there is still not enough money being invested to protect the world’s forests, despite their capacity to combat the climate crisis.”
She explained that out of the $US256 billion committed globally to mitigating climate change, only 1.5 per cent goes to stopping deforestation, even though forests could help provide as much as a third of the solution.
“That’s why it’s so exciting to be working with HalfCut to protect the Amazon rainforest – not just on behalf of our members but [also] on behalf of the planet.”
HalfCut was created by Australian Ethical members James Stanton-Cooke and Jessica Clarke and buys and protects endangered rainforests globally.
James Stanton-Cooke outlined how “half of the world’s forests are already gone and that is an absolute crisis”.
“These forests have huge importance in fighting climate change by acting as carbon sinks to offset the carbon dioxide in our atmosphere,” he said.
“We want to empower people to take action on global deforestation by protecting the last remaining tropical rainforests, and we’re thrilled to be collaborating with Australian Ethical to take our message to more people.”
With the Protect the Amazon pledge campaign running until 3 October 2019, Ms Lowbridge said that “Australians have realised the power of money to create change and that they don’t have to sacrifice investment performance to protect the planet and have a comfortable retirement”.
She said: “The window for effective climate action is closing fast and the decisions we make today will determine the security of the future of the planet as we know it.”
Australian Ethical said it supports the Global Climate Strike and has joined the #notbusinessasusual coalition calling for immediate action on climate change.
About the author
About the author
Superannuation
Employment Hero raises concerns over superannuation bill's impact on small businesses
Employment Hero has raised significant concerns regarding the implementation of the proposed Supporting Choice in Superannuation and Other Measures Bill, which was recently recommended for passage by ...Read more
Superannuation
Rest calls for reform of superannuation rules for young workers
In a bold move to enhance the financial future of young Australians, superannuation fund Rest is advocating for the abolition of what it deems an "unfair and outdated" rule affecting under-18 workersRead more
Superannuation
Australians face readiness crisis as payday super reform looms
As the implementation date for one of Australia’s most significant superannuation reforms draws near, new research reveals a startling lack of awareness and preparedness among both businesses and ...Read more
Superannuation
Rest posts healthy returns following a positive end to 2025
Rest, one of Australia's largest profit-to-member superannuation funds, has reported impressive returns in its flagship MySuper Growth investment option for the year 2025. The fund is optimistic about ...Read more
Superannuation
Rest marks milestone with first private equity co-investment exit
In a significant development for Rest, one of Australia’s largest profit-to-member superannuation funds, the organisation has announced the successful completion of its first private equity ...Read more
Superannuation
Expanding super for under-18s could help close the gender super gap, says Rest
In a push to address the gender disparity in superannuation savings, Rest, one of Australia's largest profit-to-member superannuation funds, has called for a significant policy change that would allow ...Read more
Superannuation
Employment Hero pioneers real-time super payments with HeroClear integration
In a significant leap forward for Australia's payroll and superannuation systems, Employment Hero, in collaboration with Zepto and OZEDI, has successfully processed the country's first ...Read more
Superannuation
Rest launches Rest Pay to streamline superannuation payments and boost member outcomes
In a significant move aimed at enhancing compliance with upcoming superannuation regulations, Rest, one of Australia’s largest profit-to-member superannuation funds, has unveiled an innovative ...Read more
Superannuation
Employment Hero raises concerns over superannuation bill's impact on small businesses
Employment Hero has raised significant concerns regarding the implementation of the proposed Supporting Choice in Superannuation and Other Measures Bill, which was recently recommended for passage by ...Read more
Superannuation
Rest calls for reform of superannuation rules for young workers
In a bold move to enhance the financial future of young Australians, superannuation fund Rest is advocating for the abolition of what it deems an "unfair and outdated" rule affecting under-18 workersRead more
Superannuation
Australians face readiness crisis as payday super reform looms
As the implementation date for one of Australia’s most significant superannuation reforms draws near, new research reveals a startling lack of awareness and preparedness among both businesses and ...Read more
Superannuation
Rest posts healthy returns following a positive end to 2025
Rest, one of Australia's largest profit-to-member superannuation funds, has reported impressive returns in its flagship MySuper Growth investment option for the year 2025. The fund is optimistic about ...Read more
Superannuation
Rest marks milestone with first private equity co-investment exit
In a significant development for Rest, one of Australia’s largest profit-to-member superannuation funds, the organisation has announced the successful completion of its first private equity ...Read more
Superannuation
Expanding super for under-18s could help close the gender super gap, says Rest
In a push to address the gender disparity in superannuation savings, Rest, one of Australia's largest profit-to-member superannuation funds, has called for a significant policy change that would allow ...Read more
Superannuation
Employment Hero pioneers real-time super payments with HeroClear integration
In a significant leap forward for Australia's payroll and superannuation systems, Employment Hero, in collaboration with Zepto and OZEDI, has successfully processed the country's first ...Read more
Superannuation
Rest launches Rest Pay to streamline superannuation payments and boost member outcomes
In a significant move aimed at enhancing compliance with upcoming superannuation regulations, Rest, one of Australia’s largest profit-to-member superannuation funds, has unveiled an innovative ...Read more
