In a top 20 survey of the nation’s most popular employers, Qantas was recognised as number one.
Its rating was for reasons including travel benefits for its employees, working in the exciting field of aviation and consistent financial performance.
Randstad Australia, which conducted the research, said companies need to pay attention to their public image and how it stacks up compared to employees’ experience.
“With Australia’s unemployment rate at 5 per cent, competition for top talent is fierce. Business leaders must put their best foot forward with a robust image that truly matches a great employee experience. Closing the gap between expectation and reality is what makes an attractive employer and where Qantas really excels, remaining squarely in the top three for four consecutive years,” Randstad CEO Frank Ribuot said.
How the big names rate
The big banks are showing another sign of recovering from the royal commission, rating very highly among the financial sector, according to Randstad.
The banking and financial sector ranked 22 in terms of overall attractiveness, which is an increase of 2 per cent from last year. The top three companies were ANZ (41 per cent), Macquarie Bank (38 per cent) and Westpac (38 per cent).
What employees are asking for
Work-life balance has again ranked number one in terms of things Australian employees want. Employees are also seeking long-term security and, not surprisingly, a competitive salary.
“Workers are continuing to battle with work-life balance issues, particularly Gen Z. It’s their top reason for leaving a job. We need to listen and do more to retain good employees by delivering the trifecta of work-life balance, long-term job security and a competitive salary. Beyond this, employees want to be stimulated by their job and have a clear career path,” Mr Ribuot said.
The economic impact
Randstad’s latest research indicates a direct correlation between jobseeker’s experience and their consumer purchasing behaviour. Randstad said that 39 per cent strongly agree that their experience as an employee with a company would influence their decision to purchase a product or service in the future
“Half of Aussies will share their experience with family and friends, taking it far beyond the four walls of the office and ultimately determining if you’re perceived as an attractive employer or not. The research is a reminder that an employee’s experience can directly impact your business’ bottom line and your brand reputation needs to be maintained at all stages of the employee journey,” said Mr Ribuot.