Invest
The value of quality in times of uncertainty
It stands to reason that so-called ‘quality companies’, i.e. those with high return on equity (or “ROE”), tend to be able to produce good shareholder returns over time.
The value of quality in times of uncertainty
It stands to reason that so-called ‘quality companies’, i.e. those with high return on equity (or “ROE”), tend to be able to produce good shareholder returns over time.

After all, if a company can generate high profits relative to its invested equity, it is likely to be well positioned to provide attractive investor returns over a sustained period – be it either through high dividends and/or high earnings growth from the reinvestment of profits.
Importantly, however, research has shown that as important as high ROE is, what is perhaps even more important as a predictor of return performance is a company’s ability to sustain that high ROE.
Companies with sustained high ROE have historically strongly outperformed those companies that are unable to sustain this. Therefore, truly “Quality” companies are those with both high current ROEs but also those with the likelihood of sustaining this high ROE over time.
Whilst this is relatively intuitive for investors to understand, what is perhaps more interesting is how these quality stocks have performed during market drawdown events. Historical numbers show that quality stocks have held up better than the wider market in drawdown events, whilst also holding their own in bull markets – with less volatility.

Investing in quality stocks over a sustained period of time has helped to shelter investors from the full effects of wide market drawdowns such as the GFC. This is worth considering, given concerns over current market valuations, and the ongoing macroeconomic uncertainty regarding the trade war between China and the U.S and lingering Brexit concerns, for example.
In this point in the market cycle, it would be reasonable for investors to be looking for quality companies that may provide sustained returns, and lower volatility.
Quality companies, therefore, have the potential for lower drawdowns during market falls, given their strong fundamentals.
In the research we have done on Quality companies, it appears as though some of the key indicators of sustained high ROE are low leverage (i.e low debts relative to equity) and high profitability (i.e. strong cash-flow generation ability).
Blair Modica is a Business Development Manager at BetaShares

Investment insights
Gold’s new playbook: from safe haven to strategic reserve as prices hit records
Gold’s rally to record territory in 2025 is not a speculative sideshow—it is a structural signal. With central banks accelerating diversification away from US Treasuries, real yields easing, and ...Read more

Investment insights
Investors maintain positive sentiment amid geopolitical uncertainties
In a surprising show of resilience, investors maintained a positive outlook in September, according to the latest State Street Institutional Investor Indicators released by State Street MarketsRead more

Investment insights
Women in Finance Awards 2025: A leading indicator for talent, performance and regulatory readiness
A record 617 submissions and 236 finalists in this year’s Women in Finance Awards signal more than celebration—they’re a proxy measure of talent pipeline strength across Australia’s financial servicesRead more

Investment insights
Brokers turn complaints into gold by transforming compliance into strategy
Complaint volumes aren’t just rising — they’re getting harder, touching product suitability, vulnerable customers and data use. With brokers now originating the majority of Australian home loans, the ...Read more

Investment insights
Australia’s growth beat is real — but it’s running on the wrong engine
Australia’s June-quarter expansion surprised to the upside, powered by households and government even as public investment sagged. The composition matters: consumption rose faster than essentials, and ...Read more

Investment insights
Australia’s 5% deposit reboot: who wins, who pays, and what changes from 1 October
By pulling forward and widening the 5% Home Guarantee Scheme, Canberra has reset the entry point to home ownership — and the chessboard for banks, brokers, developers and insurers. The higher price ...Read more

Investment insights
Australian investors undeterred amidst global uncertainty, prioritise financial security, tech stocks, and tangible goals
In a world marked by economic fluctuations and geopolitical uncertainties, Australian investors are showing resilience and confidence, according to a recent survey by wealth app SharesiesRead more

Investment insights
Escaping the dollar trap how treasuries and bullion are reshaping portfolios
Gold’s geopolitical premium has broken out of the margins and into the mainstream of reserve and portfolio strategy. Central banks have been net buyers for years and, since 2022, their accumulation ...Read more

Investment insights
Gold’s new playbook: from safe haven to strategic reserve as prices hit records
Gold’s rally to record territory in 2025 is not a speculative sideshow—it is a structural signal. With central banks accelerating diversification away from US Treasuries, real yields easing, and ...Read more

Investment insights
Investors maintain positive sentiment amid geopolitical uncertainties
In a surprising show of resilience, investors maintained a positive outlook in September, according to the latest State Street Institutional Investor Indicators released by State Street MarketsRead more

Investment insights
Women in Finance Awards 2025: A leading indicator for talent, performance and regulatory readiness
A record 617 submissions and 236 finalists in this year’s Women in Finance Awards signal more than celebration—they’re a proxy measure of talent pipeline strength across Australia’s financial servicesRead more

Investment insights
Brokers turn complaints into gold by transforming compliance into strategy
Complaint volumes aren’t just rising — they’re getting harder, touching product suitability, vulnerable customers and data use. With brokers now originating the majority of Australian home loans, the ...Read more

Investment insights
Australia’s growth beat is real — but it’s running on the wrong engine
Australia’s June-quarter expansion surprised to the upside, powered by households and government even as public investment sagged. The composition matters: consumption rose faster than essentials, and ...Read more

Investment insights
Australia’s 5% deposit reboot: who wins, who pays, and what changes from 1 October
By pulling forward and widening the 5% Home Guarantee Scheme, Canberra has reset the entry point to home ownership — and the chessboard for banks, brokers, developers and insurers. The higher price ...Read more

Investment insights
Australian investors undeterred amidst global uncertainty, prioritise financial security, tech stocks, and tangible goals
In a world marked by economic fluctuations and geopolitical uncertainties, Australian investors are showing resilience and confidence, according to a recent survey by wealth app SharesiesRead more

Investment insights
Escaping the dollar trap how treasuries and bullion are reshaping portfolios
Gold’s geopolitical premium has broken out of the margins and into the mainstream of reserve and portfolio strategy. Central banks have been net buyers for years and, since 2022, their accumulation ...Read more