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State Street Global Advisors rebrands as State Street Investment Management
State Street Global Advisors has rebranded as State Street Investment Management as the world's fourth-largest asset manager seeks to reflect its growth strategy and strengthen client partnerships.
State Street Global Advisors rebrands as State Street Investment Management
State Street Global Advisors has rebranded as State Street Investment Management as the world's fourth-largest asset manager seeks to reflect its growth strategy and strengthen client partnerships.
The asset management business of State Street Corporation announced the new brand name and visual identity on Tuesday, marking what executives described as a new chapter for the firm.
State Street Investment Management manages approximately $4.67 trillion in assets and serves institutional investors, individual investors, plan sponsors and financial advisers globally.
Yie-Hsin Hung, president and chief executive of State Street Investment Management, said the rebrand reflected the firm's values and future vision.
"Today marks a new chapter in our story – one that reflects our values, honours our rich heritage, and brings our vision for the future into sharper focus," Ms Hung said.
"Our new brand underscores our mission of investing in our clients as they invest in the markets, delivering tailored solutions, and prioritising partnerships."
The company conducted research and sought feedback from clients, investors and employees worldwide to develop the new brand identity.
The rebrand emphasises State Street's "One State Street" approach aimed at enhancing collaboration across State Street Corporation and expanding offerings for global investors.
Founded in 1978 and headquartered in Boston, the firm has positioned itself as a provider of innovative investment exposures and tailored solutions across global markets.
John Brockelman, chief marketing officer for State Street Investment Management, said the new brand would strengthen the firm's value proposition and improve client experience.
"State Street Investment Management is an essential partner to investors, offering them unparalleled expertise, unique insights, and both innovative and cost-effective solutions," Mr Brockelman said.
"These changes to our brand strengthen our value proposition, simplify the way we go to market, and improve our clients' experience across State Street."
Ms Hung said the word "investment" extended beyond capital markets for the firm.
"To us, the word 'investment' is not just about the capital markets," she said.
"As a firm, we're investing in our relationships, investing in innovation and investing in the future. We're helping secure better outcomes for our clients, and we're pleased to present a new brand name that reflects this."
The announcement builds on a recently launched investor campaign called "Getting There Starts Here," which showcases the firm's commitment to helping investors achieve their financial objectives.
State Street Corporation trades on the New York Stock Exchange under the ticker STT.
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