Invest
Why aren’t women investing?
Despite being more effective long-term traders, women are more likely to favour low-risk strategies such as growing superannuation and increasing savings rate, new research has found.
Why aren’t women investing?
Despite being more effective long-term traders, women are more likely to favour low-risk strategies such as growing superannuation and increasing savings rate, new research has found.
Results released by eToro and YouGov Galaxy showed women form more balanced trading strategies, holding smaller and more focused portfolios which are better managed and take less risks.
Robert Francis, Australian MD of global multi-asset investment company eToro, believes “women are adept at picking up market nuances as well as holding their nerve”.
“We know our female clients generally favour lower-risk situations over the long term, compared with the potential short-term windfall opportunities preferred by many men,” Mr Francis said.
“Women also tend to dedicate more time to research and the decision-making process than men when evaluating financial investments, which allows them to make more informed choices.”
What’s holding women back from trading and making investments?
The research found men are more motivated than women to find ways to build their own wealth, are trying to retire early, want to travel more and are more likely to build wealth for future generations.
Due to this, men invest more than women for all sorts of financial instruments, including passive investment strategies such as exchange traded funds (ETFs), international shares, crypto assets and currency exchanges.
According to Mr Francis, women would be more willing to engage “in investment trading if they had more in-depth knowledge about it, that demonstrates the power of having mentors, champions and guidance within the industry for building better gender diversity in investment trading”.
Mr Francis also believes the right set of conditions could bring more women into the markets.
“With more education, support and experience available to everyone who is considering entering the industry, we’ll hopefully see many more women executing trades and growing their wealth,” the MD said.
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