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‘Ultra-desirable’ Holden Torana up for auction

  • March 26 2021
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‘Ultra-desirable’ Holden Torana up for auction

By Cameron Micallef
March 26 2021

A piece of Holden motoring history is up for grabs this weekend, with nostalgic investors likely to spend upwards of $200,000 to secure the rare car.

‘Ultra-desirable’ Holden Torana up for auction

‘Ultra-desirable’ Holden Torana up for auction

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  • March 26 2021
  • Share

A piece of Holden motoring history is up for grabs this weekend, with nostalgic investors likely to spend upwards of $200,000 to secure the rare car.

‘Ultra-desirable’ Holden Torana up for auction

The 1974 Holden is one of six that was a special order by Bob Jane Southern Motors, having ordered it in the colour ‘Sebring’ orange with the car still showing in original condition.

Lloyd’s Auctions highlighted the L34 was like the Bathurst Model but street legal, with the car in many ways being the last real muscle car from the period. This combination as well as the low number means the car is “ultra-desirable collector’s item”.

Lloyd’s auction chief operations officer Lee Hames believes nostalgic car enthusiasts are likely to show interest in the vehicle. 

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“As we have seen over the last few months due to the closure of Holden manufacturing in Australia, people are looking to preserve the history and story of Holden by collecting and cherishing these vehicles where we are seeing their values increase with broken records across the nation,” Mr Hames said. 

Mr Hames said this is a very special L34 Torana and extremely rare, a fantastic opportunity for a Holden collector or enthusiast to own a piece of Holden history.

“The classic car market is stronger than ever, particularly Holden’s, and that’s why we have recently expanded into a larger facility in Sydney where this Torana along with many others will go under the hammer this weekend,” said Mr Hames.

Earlier this year, the last Holden ever manufactured in Australia went to auction, with the investor spending more than half a million on the vehicle. 

The Holden VF Series II SSV Redline built in October 2017 is the very last Holden manufactured in Australia. Holding a part of the 70-year-old Australian automotive history, with just 102km on the odometer and presented in the same original showroom condition rolled out of Holden.

In 2020, around 600 Holden employees lost their jobs after the carmaker’s parent company, General Motors, announced that the iconic Australian brand was closing down after the government ceased subsidies to the car manufacturer. 

In total, government support for GM’s local operations hit over $2 billion, as the local authorities fought to keep the manufacturer onshore.

‘Ultra-desirable’ Holden Torana up for auction
‘Ultra-desirable’ Holden Torana up for auction
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About the author

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Cameron is a journalist for Momentum Media's nestegg and Smart Property Investment. He enjoys giving Aussies practical financial tips and tricks to help grow their wealth and achieve financial independence. As a self-confessed finance nerd, Cameron enjoys chatting with industry experts and commentators to leverage their insights to grow your portfolio.

About the author

author image
Cameron Micallef

Cameron is a journalist for Momentum Media's nestegg and Smart Property Investment. He enjoys giving Aussies practical financial tips and tricks to help grow their wealth and achieve financial independence. As a self-confessed finance nerd, Cameron enjoys chatting with industry experts and commentators to leverage their insights to grow your portfolio.

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