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How to swipe right for a financial planner
Financial planning is going through another crisis of reputation, but some are harnessing the same technology used by dating apps to make access to advice simple and transparent.
How to swipe right for a financial planner
Financial planning is going through another crisis of reputation, but some are harnessing the same technology used by dating apps to make access to advice simple and transparent.
Speaking with nestegg, Dante De Gori CFP, CEO of the Financial Planning Association, believes it’s easier than ever to get financial advice.
Matches like a dating app
While the fallout from the royal commission continues, 48 per cent of Australians are not getting the financial advice they need, the association said.
To help with this, a new matchmaking app seeks to hook Australians up with someone that can manage their finances.
“The FPA has launched Match My Planner. It’s effectively like a dating app that connects the consumer to a plan. It enables the consumer to have online, via our secure app, to have a discussion with a couple of planners to ask the questions they want to ask before getting advice,” said Mr De Gori.
Financial literacy
The need for a dating-style app has come about due to Australians struggling with financial literacy and not seeing anyone that can help them.
“I think there is data to indicate that it’s below average. It is something that needs to continue to be improved through the education system,” said Mr De Gori.
The issue of pride
The big thing getting in the way for most Australians is pride and having a fear of failure, which stops them sorting out financial distress.
“[Australians] are too proud to admit that they are not sure about whether their financial situation is on track, organised or a complete mess. We sometimes don’t want to open the hood and see what’s under the bonnet and that’s just because we are proud and don’t want to ask for help,” said Mr De Gori.
“Some people see it as I’ve lost or I’ve failed. That is simply not true. You can’t be expected to do every part of life on your own, it’s too big and complicated,” he added.
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