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How Aussie start-ups are creating big value for investors

  • July 22 2019
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Invest

How Aussie start-ups are creating big value for investors

By Grace Ormsby
July 22 2019

The positive impact of investing in start-ups for Australian society is one reason a prominent accountant and crowdfunding platform CEO would “love to see more” people investing in up-and-coming businesses.

Chaz Prezident

How Aussie start-ups are creating big value for investors

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  • July 22 2019
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The positive impact of investing in start-ups for Australian society is one reason a prominent accountant and crowdfunding platform CEO would “love to see more” people investing in up-and-coming businesses.

Chaz Prezident

Chaz Prezident, a director with Whitehouse Private Wealth and the founder and CEO of a crowdfunding platform, said “start-ups create jobs, innovate and add value to their local communities”.

He listed off the potential for lower valuations, the real impact of an investment, and the fact that investors into start-ups might get influence about business decisions and strategies as some of the benefits for investors of investing in start-ups when compared with larger and more traditional companies.

Usually, the decision to invest in start-up companies “comes down to four reasons”, Mr Prezident said.

The first, he said, was a pursuit of higher returns from the investment.

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Secondly, he acknowledged a person’s belief in the project and sharing of the start-up’s vision.

For others, “they know someone in the start-up and want to help”, while a fourth category of interested persons “could be that they just want the ‘thrill’ of investing in a start-up”.

For the latter, “it’s less of an investment and more of a punt”, the crowdfunder noted.

“A lot of start-ups don’t raise enough capital to get them to a point where they make profit,” he conceded.

“The question then turns into, if we invest now and then in two years’ time they need more money, what happens?”

Early stage investments are risky, so “a well-planned investment strategy is important”, Mr Prezident said.

“Often in early stage investments, it’s great to see an established [and/or] experienced team with a clear vision,” he offered.

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How Aussie start-ups are creating big value for investors
Chaz Prezident
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About the author

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Grace is a journalist on Momentum Media's nestegg. She enjoys being able to provide easy to digest information and practical tips for Australians with regard to their wealth, as well as having a platform on which to engage leading experts and commentators and leverage their insight.

About the author

Grace is a journalist on Momentum Media's nestegg. She enjoys being able to provide easy to digest information and practical tips for Australians with regard to their wealth, as well as having a platform on which to engage leading experts and commentators and leverage their insight.

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