Powered by momentummedia
nestegg logo
Powered by momentummedia
Powered by momentummedia
nestegg logo
nestegg logo

 

 

Invest

Could Tourism Australia get 2.2 million bonus visitors?

  • June 09 2020
  • Share

Invest

Could Tourism Australia get 2.2 million bonus visitors?

By Cameron Micallef
June 09 2020

The Australian economy could receive a strong boost through the tourism sector, as domestic travel has the opportunity to attract 2.2 million bonus visitors, new research has found.

tourists

Could Tourism Australia get 2.2 million bonus visitors?

author image
  • June 09 2020
  • Share

The Australian economy could receive a strong boost through the tourism sector, as domestic travel has the opportunity to attract 2.2 million bonus visitors, new research has found.

tourists

Statistics released by Roy Morgan have shown that 2.2 million Australians were planning to spend their dollars overseas as of March, with domestic tourism having the opportunity to attract these travellers.

Domestic and international tourism provides a key economic boost, with Tourism Australia showing it directly added $60 billion in GDP in 2019. 

It also employs over 660,000 Australians as well as total overnight tourism spending being over $126 billion a year.

Roy Morgan CEO Michele Levine highlighted how the tourism sector can use this boost to overcome recent struggles.

Advertisement
Advertisement

“COVID-19 hasn’t only closed our borders to non-essential travel, it has also brought widespread economic hardship and many people have been forced to change their holiday plans as a result. But there is still a major opportunity here for Australian travel and tourism operators, who have been hit particularly hard by pandemic-related restrictions,” she said.

With domestic tourism accounting for over $80 billion in revenue, Ms Levine noted the opportunity for the economy.

“Looking at the number of Australians who intended to travel overseas and at their planned holiday duration, we can see that in total, 43 million nights were to have been spent overseas before COVID-19 changed everything. If even half of those nights are converted into local travel, it will be a huge boon to the domestic industry. Canny operators will present these thwarted travellers with options for trips that are longer than the usual close-to-home weekend getaways in order to more closely match the plans they have had to abandon.”

However, the CEO noted it is not a dollar-for-dollar comparison, with domestic tourism often being shorter than overseas travel.

“On average, domestic holidaymakers intend to spend less than four nights away, whereas those planning overseas trips were intending to be away for almost 20 nights – more than five times as long,” Ms Levine concluded.


Did you enjoy this article? You may also be interested in:

Could Tourism Australia get 2.2 million bonus visitors?
tourists
nestegg logo

Forward this article to a friend. Follow us on Linkedin. Join us on Facebook. Find us on Twitter for the latest updates
Rate the article

About the author

author image

Cameron is a journalist for Momentum Media's nestegg and Smart Property Investment. He enjoys giving Aussies practical financial tips and tricks to help grow their wealth and achieve financial independence. As a self-confessed finance nerd, Cameron enjoys chatting with industry experts and commentators to leverage their insights to grow your portfolio.

About the author

Cameron is a journalist for Momentum Media's nestegg and Smart Property Investment. He enjoys giving Aussies practical financial tips and tricks to help grow their wealth and achieve financial independence. As a self-confessed finance nerd, Cameron enjoys chatting with industry experts and commentators to leverage their insights to grow your portfolio.

more on this topic

more on this topic

From the web

Recommended by Spike Native Network

More articles

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.