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Consumers push for locally made products
Australians are increasingly supporting locally produced products as the COVID-19 pandemic revealed weaknesses in the Australian economy as well as an over-reliance on foreign trading partners, according to new research.
Consumers push for locally made products
Australians are increasingly supporting locally produced products as the COVID-19 pandemic revealed weaknesses in the Australian economy as well as an over-reliance on foreign trading partners, according to new research.
Results collated by Roy Morgan found that 89 per cent of Australians now say it’s time to produce more products domestically.
Roy Morgan CEO Michele Levine said she believes Australians are now changing their shopping behaviours to support the Australian economy recover from the COVID-19 pandemic.
“More Australians are now organising delivery of products; doing online research prior to making a purchase; shopping online, both in stores they would usually visit and different stores. And critically since COVID-19 Australians have an ever greater preference for Australian-made products,” Ms Levine said.
Australian Made chief executive Ben Lazzaro pointed out that most Australians are looking to support local manufacturing to reduce the over-reliance on other countries, especially as the trade war heats up.
“Australia’s over-reliance on imported products has been highlighted during the COVID-19 pandemic,” Mr Lazzaro said.
“This research indicates that Australians are placing priority on manufacturing self-sufficiency and job creation along with a renewed appetite to address the imbalance between locally made and imported products to ensure Australia’s long-term prosperity.”
Mr Lazzaro pointed out the many benefits of buying Australian-made have been brought into sharp focus recently, as Australians navigate and adapt to a dramatically changed way of living.
“Not only do our local makers produce products made to some of the highest quality and safety standards in the world, but they also create economic activity and employment opportunities.”
The research found that since the start of the pandemic, 37 per cent of Australians are conducting more research online prior to purchasing products.
Data from Australian Made’s website supports this finding, with traffic more than doubling in April to June compared with the same period prior. The average session duration also increased by 29 per cent, with more and more Australians looking for authentic Aussie products.
Total audience growth across all Australian Made’s social channels was up 467 per cent, with engagements almost tripling.
The renewed focus on buying Australian-made has also led to more Australians checking the label, with 43 per cent of Australians now more likely to look for country of origin labels on products.
Mr Lazzaro said, “As Australia’s only registered country of origin certification trademark, the Australian Made logo is the true mark of Aussie authenticity. For more than 30 years, the logo has helped thousands of brands communicate their Australian credentials to consumers, businesses and all levels of government,” he concluded.
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