Invest
Aussies spend up big during pre-Christmas sales
Consumers have taken advantage of new freedoms post-lockdown and pre-Christmas discounts as retail sales soared in November, official figures have revealed.
Aussies spend up big during pre-Christmas sales
Consumers have taken advantage of new freedoms post-lockdown and pre-Christmas discounts as retail sales soared in November, official figures have revealed.

The Australian Bureau of Statistics (ABS) has revealed that national retail turnover in November was 13.3 per cent higher than last year, led by Victorians enjoying a post-lockdown resurgence.
Victoria recorded the strongest growth – an increase of 22.4 per cent after its lockdown was lifted during the month. But even states that were not recording a rebound from lockdown performed well, with Queensland (4.5 per cent) and Tasmania (3.4 per cent) the next best.
“The rise is led by Victoria as Melbourne retail stores were able to trade for a full month in November. Excluding Victoria, turnover rose 2.6 per cent,” Ben James, director of quarterly economy wide surveys, said.
As expected, Black Friday and Cyber Monday were also large contributors to rising retail sales, with online sales rising to 11 per cent of total retail turnover for the month compared with 10.4 per cent in October.

Online retail sales contributed 7.2 per cent of the total retail sales.
“At the industry level, rises were recorded in household goods retailing (12.7 per cent), clothing, footwear and personal accessory retailing (26.7 per cent), other retailing (7.9 per cent), department stores (21.1 per cent), and cafes, restaurants and takeaway food services (6.7 per cent) in November 2020,” the ABS noted.
“The release of new game consoles and new iPhones added to sales in household goods and other retailing, while Black Friday sales also contributed to the increase across a number of industries.”
The National Retail Association’s CEO, Dominique Lamb, described the pre-Christmas sales as a miracle for Australian retailers and was precisely what the industry needed following a difficult year.
“It’s understandable that there would be an increase from October to November as lockdowns eased,” Ms Lamb said.
“What’s most pleasing is the very strong year-on-year increase. This shows that Australian consumers remained confident and were spending on items for themselves and for their homes.
“Clearly, people had more cash in their pockets, despite the higher than expected unemployment rates. This is partly due to the lockdown and inability to travel, but it’s also due to the well-targeted stimulus packages delivered by the state and federal governments.”
About the author

About the author


Spending
Moneysmart study reveals Gen Z women more concerned about finances than men
A new research conducted by ASIC’s Moneysmart has unveiled the heightened levels of stress and concern regarding finances and the cost of living among Australian Gen Z women compared to their male ...Read more

Spending
The cost of politeness: Aussies out of pocket by $1,350 due to 'awkward tax'
It's the time of year when Australians dive into their pockets for festive events and gatherings, yet a recent study by PayPal suggests that many are too polite, or perhaps too embarrassed, to ask for ...Read more

Spending
Aussies can ‘NAB Now Pay Later’ with the last major bank to embrace BNPL
NAB has become the latest bank to enter the BNPL market. Read more

Spending
Aussie households spent $368 a week on transport after petrol price surge
Fuel costs have increased by 40 per cent over the past year, a new report from the Australian Automobile Association has revealed. Read more

Spending
Voters say reducing the cost of living should be the government’s top priority
Aussies have ranked high cost of living as the top issue that needs to be addressed by the next government. Read more

Spending
Bodies back Labor’s commitment to stronger BNPL regulation
All parties should commit to stronger regulations for the BNPL sector, according to Financial Counselling Australia. Read more

Spending
Household spending surges led by retail and recreation
Spending on retail, recreation and hospitality have continued to climb as COVID-19 case numbers and restrictions have eased. Read more

Spending
Banks extend financial assistance to flood-affected customers
A range of assistance is available from major banks to those impacted by flooding in NSW and Queensland. Read more

Spending
Moneysmart study reveals Gen Z women more concerned about finances than men
A new research conducted by ASIC’s Moneysmart has unveiled the heightened levels of stress and concern regarding finances and the cost of living among Australian Gen Z women compared to their male ...Read more

Spending
The cost of politeness: Aussies out of pocket by $1,350 due to 'awkward tax'
It's the time of year when Australians dive into their pockets for festive events and gatherings, yet a recent study by PayPal suggests that many are too polite, or perhaps too embarrassed, to ask for ...Read more

Spending
Aussies can ‘NAB Now Pay Later’ with the last major bank to embrace BNPL
NAB has become the latest bank to enter the BNPL market. Read more

Spending
Aussie households spent $368 a week on transport after petrol price surge
Fuel costs have increased by 40 per cent over the past year, a new report from the Australian Automobile Association has revealed. Read more

Spending
Voters say reducing the cost of living should be the government’s top priority
Aussies have ranked high cost of living as the top issue that needs to be addressed by the next government. Read more

Spending
Bodies back Labor’s commitment to stronger BNPL regulation
All parties should commit to stronger regulations for the BNPL sector, according to Financial Counselling Australia. Read more

Spending
Household spending surges led by retail and recreation
Spending on retail, recreation and hospitality have continued to climb as COVID-19 case numbers and restrictions have eased. Read more

Spending
Banks extend financial assistance to flood-affected customers
A range of assistance is available from major banks to those impacted by flooding in NSW and Queensland. Read more