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Aussies choose to shop local in pandemic recovery

  • April 09 2021
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Aussies choose to shop local in pandemic recovery

By Cameron Micallef
April 09 2021

Australians are increasingly turning their attention to homegrown businesses and brands as they look to help the country recover from its first economic downturn in nearly three decades, new research has revealed. 

Aussies choose to shop local in pandemic recovery

Aussies choose to shop local in pandemic recovery

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  • April 09 2021
  • Share

Australians are increasingly turning their attention to homegrown businesses and brands as they look to help the country recover from its first economic downturn in nearly three decades, new research has revealed. 

Aussies choose to shop local in pandemic recovery

Survey data released by Commbank Rewards shows 85 per cent of Australians intend to buy from a local brand as part of the economic recovery.

Across cohorts, the groups most likely to shop locally are those with children, followed by females and Generation Y or those aged between 23-34 years.

“Given the COVID-19 crunch on local brands, it’s encouraging so many Australians are showing signs of mateship by choosing local brands,” CBA executive general manager Kate Crous said. 

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While more Australians are looking to shop locally, a spokesperson from Australian Made noted its overall benefits for the economy. 

“When you buy Australian-made products, you create jobs, now and into the future, and support thousands of Australians throughout the supply chain, from the local makers and growers to wholesalers and retailers, the flow-on effects from your purchases can be extremely impactful,” the spokesperson said.

Australian Made said the organisation is seeing an increase in consumers wishing to purchase Australian-made goods, reminding consumers to buy Aussie-made. 

“When you are out shopping and supporting your local business, look for the logo the nation trusts, the famous green and gold Kangaroo, to be sure it’s authentically Australian-made,” the spokesperson continued.

Aussies continue to hunt for value

Despite a large number of Australians looking to buy Australian-made products, Commonwealth Bank’s research also revealed the large number of consumers who still are looking for a bargain when shopping. 

Across age cohorts, Generation Y showed the greatest signs of thriftiness, with 61 per cent of the age group saying they regularly shop for deals, followed by 50 per cent of Generation Z and 50 per cent of Generation X.

By comparison, around one in four of the Grey Generation said they regularly look out for deals.

“Australians are not only throwing their support behind local choices, they also want to shop smart, with many people showing a clear trend for deals and savings when shopping.

“The research shows Australians are sensible spenders, with 46 per cent of people regularly hunting for deals, cashback or reward points,” Ms Crous concluded. 

Aussies choose to shop local in pandemic recovery
Aussies choose to shop local in pandemic recovery
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About the author

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Cameron is a journalist for Momentum Media's nestegg and Smart Property Investment. He enjoys giving Aussies practical financial tips and tricks to help grow their wealth and achieve financial independence. As a self-confessed finance nerd, Cameron enjoys chatting with industry experts and commentators to leverage their insights to grow your portfolio.

About the author

author image
Cameron Micallef

Cameron is a journalist for Momentum Media's nestegg and Smart Property Investment. He enjoys giving Aussies practical financial tips and tricks to help grow their wealth and achieve financial independence. As a self-confessed finance nerd, Cameron enjoys chatting with industry experts and commentators to leverage their insights to grow your portfolio.

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