Invest
How to determine the real value of a property
With various factors affecting market value and pricing, can one truly predict what buyers will pay for properties?
How to determine the real value of a property
With various factors affecting market value and pricing, can one truly predict what buyers will pay for properties?
Despite several forecasts of double-digit growth for Australian real estate in 2021, Raine & Horne Group’s executive chairman, Angus Raine, said that predicting market value remains an “inexact science”.
According to him, market value ultimately “depends squarely on what a specific purchaser will pay”.
Moving forward, low interest rates, economic performance and government stimulus will certainly influence growth in value, but scarcity will be one of the biggest factors that will influence market value and pricing moving forward.
“Whether the scarcity relates to the house or land size, the type of property, construction quality, unique view or location, making price predictions is challenging,” the chairman commented.

As property markets recover from the impact of COVID-19, sudden market movements, whether upturns or downturns, can influence pricing as well, according to Mr Raine.
However, he added that “this is not to say that market valuations are worthless”.
“For properties where scarcity and market movements are not in play, a real estate agent is clearly in a better position to predict buyer behaviour,” Mr Raine said.
Agents and valuers often look into buyer interest, or the number of groups inspecting the property, as well as past sales data as basis for their valuations.
Determining the ‘right price’
Apart from a range of broad factors, including scarcity, market movements and economic performance, individual buyers and sellers will also impact the final price.
According to Mr Raine, the “amount of cash at the buyer’s disposal, a property’s proximity to a buyer’s extended family, and the perceptions of the suburb or town” could affect pricing.
Similarly, the vendor’s urgency to acquire cash may influence the market value of the property just as much.
“When some of these factors, including scarcity, come into play, the value put on a property by a buyer can be affected by anything from 10 to 40 per cent.”
The ultimate determining factor for property value then, according to the executive chairman?
“An auction is the true litmus test for determining the real value of a property,” Mr Raine concluded.
About the author
About the author
Property
Zagga's ninth anniversary sees focus on investor education in real estate private credit
In a significant milestone, Zagga, a key player in the Australian real estate sector, is celebrating its ninth anniversary with a renewed commitment to investor education. The company has grown ...Read more
Property
Australian property’s quiet pivot: resilience hides a new competitive map
Australia’s housing market remains sturdier than the macro noise suggests, but the sources of resilience have shifted. For operators, the profit pool is migrating from ‘volume at any price’ to ...Read more
Property
Gen Z’s 5% deposit rush: how policy‑driven demand is reshaping Australia’s housing value chain
A government-backed 5% deposit guarantee has triggered a surge in first-home buyer intent among Gen Z, pulling forward demand and resetting competition across banks, brokers and buildersRead more
Property
Cautious bidders, smarter sellers: a Queensland auction case study on repricing risk
Queensland’s auction market has hit a caution cycle as buyers price in higher borrowing costs, global uncertainty and cost-of-living pressure. Clearance softness is forcing agencies to re-engineer ...Read more
Property
Trust, technology and triage: what NSW’s ‘name and shame’ signals for real estate governance
NSW’s latest enforcement action on real estate trust accounts isn’t a one-off embarrassment; it’s a stress test of sector governance. With licences suspended and penalties applied, the message is ...Read more
Property
Vacancy is rising, demand is resilient: A case study in defending yield as Australia’s rental cycle rebalances
After a blistering run, Australia’s rental market is loosening at the edges. Vacancy is edging up off historic lows, rent inflation is set to moderate into 2026, yet underlying demand remains ...Read more
Property
Don’t lose the deposit: A case study in stopping real estate payment fraud — and the ROI for doing it
Deposit redirection scams are quietly eroding buyer savings and agency reputations in Australia’s property market. This case study unpacks how a mid-tier real estate group redesigned its settlement ...Read more
Property
The $12m threshold: Why portfolio value, not property count, now defines Australia’s investor elite
The old yardstick of six properties as shorthand for investment success has been overtaken by a harsher reality: in today’s market, elite status is defined by balance-sheet strength, not asset countRead more
Property
Zagga's ninth anniversary sees focus on investor education in real estate private credit
In a significant milestone, Zagga, a key player in the Australian real estate sector, is celebrating its ninth anniversary with a renewed commitment to investor education. The company has grown ...Read more
Property
Australian property’s quiet pivot: resilience hides a new competitive map
Australia’s housing market remains sturdier than the macro noise suggests, but the sources of resilience have shifted. For operators, the profit pool is migrating from ‘volume at any price’ to ...Read more
Property
Gen Z’s 5% deposit rush: how policy‑driven demand is reshaping Australia’s housing value chain
A government-backed 5% deposit guarantee has triggered a surge in first-home buyer intent among Gen Z, pulling forward demand and resetting competition across banks, brokers and buildersRead more
Property
Cautious bidders, smarter sellers: a Queensland auction case study on repricing risk
Queensland’s auction market has hit a caution cycle as buyers price in higher borrowing costs, global uncertainty and cost-of-living pressure. Clearance softness is forcing agencies to re-engineer ...Read more
Property
Trust, technology and triage: what NSW’s ‘name and shame’ signals for real estate governance
NSW’s latest enforcement action on real estate trust accounts isn’t a one-off embarrassment; it’s a stress test of sector governance. With licences suspended and penalties applied, the message is ...Read more
Property
Vacancy is rising, demand is resilient: A case study in defending yield as Australia’s rental cycle rebalances
After a blistering run, Australia’s rental market is loosening at the edges. Vacancy is edging up off historic lows, rent inflation is set to moderate into 2026, yet underlying demand remains ...Read more
Property
Don’t lose the deposit: A case study in stopping real estate payment fraud — and the ROI for doing it
Deposit redirection scams are quietly eroding buyer savings and agency reputations in Australia’s property market. This case study unpacks how a mid-tier real estate group redesigned its settlement ...Read more
Property
The $12m threshold: Why portfolio value, not property count, now defines Australia’s investor elite
The old yardstick of six properties as shorthand for investment success has been overtaken by a harsher reality: in today’s market, elite status is defined by balance-sheet strength, not asset countRead more