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On this episode of The nestegg Podcast, host Maja Garaca Djurdjevic and three experts discuss whether owner-occupiers should withdraw from the property market, the effects of Tuesday blues on the ASX, upcoming super changes and more.

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Steve Waters, director of Right Property Group, chats about current property price movements and whether owner-occupiers are being priced out of the market.

RMIT’s senior lecturer of finance, Dr Angel Zhong, delves into the Tuesday blues effect and the implications for Aussie investors.

And lastly, tax and super guru Timothy Munro talks about upcoming super changes and shares his handy checklist ahead of tax time.

Have a question for our experts? Get in touch at [email protected] and you might get featured on the next episode.

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The growth industry fuelled by the Chinese middle class

By Jordan Cvetanovski

May 17 2019
Share

Invest

The growth industry fuelled by the Chinese middle class

By Jordan Cvetanovski
May 17 2019

The Chinese middle class is driving significant hospitality growth. Here's how investors can identify winners in this key growth market.

The growth industry fuelled by the Chinese middle class

By Jordan Cvetanovski

May 17 2019
Share

The Chinese middle class is driving significant hospitality growth. Here's how investors can identify winners in this key growth market.

Knowing how to invest in a growth market requires looking out for some key indicators of success. Here's an example of one company's approach which investors can learn from:

Huazhu Group is the second largest hotel operator in China, with more than 4,000 hotels and 400,000 hotel rooms in its hotel network. Huazhu owns over 10 hotel brands and its agreement with Accor provides it with the rights to the Mercure, Ibis, Ibis Styles, Grand Mercure and Novotel brands in China. Some of the hotels are owned or leased by Huazhu but the majority of the hotels are operated under a managed franchise model, whereby Huazhu provides the franchisee with a hotel manager and receives ongoing franchising fees while the franchisee is responsible for all the hotel operating costs (rent, employee expenses and capital expenditures).

Huazhu has increased its hotel network from five hotels at the end of 2005 to more than 4,000 hotels at the end of 2018, with about 500 hotels opened in each of the last three years and 600-700 hotels expected in 2019. There are insufficient branded hotels in China compared to the US, especially in the midscale segment and this will continue to drive new hotel openings in the foreseeable future. Huazhu has a strong and increasing hotel pipeline and this provides a long and visible runway for growth, with management targeting 10,000 hotels in the longer term.

With the rise of the middle class in China, there is increasing demand for midscale hotels, which have much higher prices and margins compared to economy hotels. Furthermore, the majority of new hotel openings are asset light for Huazhu as the franchisee is responsible for all the upfront costs and this is also margin accretive. The asset light model also protects Huazhu in a cyclical downturn as Huazhu receives a percentage of the franchisees’ revenue but none of the costs.

Huazhu’s competitive advantage stems from its loyalty program with 122 million members, which continues to grow every quarter. The loyalty program reduces reliance on referrals from online travel agencies while making the hotel network more attractive to potential franchisees as being part of Huazhu’s network would immediately provide the franchisee with a potential customer base of 122 million.

Huazhu’s founder was the ex-founder of Ctrip (the largest online travel agency in China) and Home Inns (the third largest hotel chain in China) and under his leadership, Huazhu was able to grow from five hotels to more than 4,000 hotels over 13 years as well as outperform peers in terms of both hotel occupancy and average daily prices.

We invested in Huazhu Group for these main reasons:

Growth: The Company has a long, sustainable and visible runway for growth.

Management team: Huazhu’s management team has a strong track record of execution, growth and outperformance.

Business model: Due to Huazhu’s franchise model it does not incur operating costs and is asset light.

Risk: There is a relatively low level of regulatory risk.

NOTE: Since we invested Huazhu’s share price has recovered more than 70% and we recently fully exited our position as the valuation had become stretched. Nonetheless, it remains firmly in our sights should the share price again inexplicably materially decline.

Jordan Cvetanovski, Portfolio Manager of the Pengana International Fund

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