Borrow
AMP merges bank with wealth management
AMP Limited is bringing together its banking and Australian wealth management units into a combined organisation named AMP Australia to reflect its new client-led strategy.
AMP merges bank with wealth management
AMP Limited is bringing together its banking and Australian wealth management units into a combined organisation named AMP Australia to reflect its new client-led strategy.
In announcing the merger, AMP chief executive Francesco De Ferrari said the internal consolidation comes as part of AMP’s strategy, first laid out in August, which is “focused on reinventing AMP to be a client-led, simpler and more growth-oriented business”.
“Bringing together our bank and wealth management teams in Australia will drive a more integrated organisation better able to pursue the significant opportunity we see in providing more holistic wealth services for our clients.”
The announcement of the new company coincides with long-time AMP bank CEO Sally Bruce stepping down from her role.
“Closer integration of the businesses was part of our long-term plan, and with Sally’s decision to step down, we have been able to accelerate our internal re-organisation,” the chief executive said.

Ms Bruce has led the banking division for four years.
Mr De Ferrari credited Ms Bruce with delivering double-digit earnings growth through consistently growing revenue and client numbers as well as creating a “strong and inclusive culture” within the bank.
“I am extremely proud of my time with AMP and what we have delivered at AMP Bank since I joined in 2015,” Ms Bruce said.
“Now is the right time for me to step down and to join my family, who relocated back to Melbourne earlier this year.
“I’m confident I am leaving AMP Bank in the hands of a strong team who will continue to drive the success of the business under AMP’s new strategy.”
Prior to joining AMP, its new Australia business head Alex Wade was most recently head of developed and emerging Asia for Credit Suisse Private Banking.
He was with Credit Suisse for 12 years, six of which he was chief of staff for Asia-Pacific.
He also held the roles of deputy market area head for developed Asia from 2014 to 2015 and CEO of Credit Suisse Private Banking Australia from 2016 to 2018.
Further, new AMP Bank managing director Mr Finch joined AMP in 2013, after a 12-year career in retail and commercial banking in Australia and the UK.
He was AMP’s director of customer transformation and director of customer segments and marketing before being appointed to his current role in wealth products and platforms in 2018.
Prior to joining AMP, Mr Finch was director of strategy and customer value management for Lloyds Banking Group’s retail bank.
He has also held senior roles at Westpac including head of strategy, retail and business banking.
Banking
Brokers own the mortgage funnel: Why a 77% share is reshaping bank strategy in Australia
Australia’s mortgage market has quietly consolidated around one gatekeeper: the broker. With brokers facilitating roughly 77% of new home loans, distribution power has migrated from bank branches to ...Read more
Banking
Commonwealth Bank leads consideration while People First Bank tops satisfaction in YouGov’s latest rankings
In a revealing snapshot of Australia's banking landscape, the Commonwealth Bank (CBA) has emerged as the most considered financial institution among prospective customers, according to YouGov's ...Read more
Banking
End of the easing: what a major bank’s call signals for Australian balance sheets
A major Australian bank now argues the Reserve Bank’s rate-cut run has hit a pause, resetting the risk-free rate narrative across corporate Australia. The Reserve Bank of Australia’s latest Statement ...Read more
Banking
Open banking, real returns: How an Australian brokerage turned CDR data into deal velocity
Open banking is no longer a whiteboard theory—it’s a working growth engine. This case study unpacks how a mid-sized Australian brokerage (“Pink Finance”) operationalised Consumer Data Right (CDR) data ...Read more
Banking
Open banking’s quiet revolution: how one broker’s data play rewrites speed, trust and margin
Open banking is shifting from compliance cost to commercial engine, and early adopters in Australia’s broking market are already monetising the curve. The playbook: consented bank-grade data piped ...Read more
Banking
Open banking in action: An early adopter’s playbook—and the ROI case for Australian brokers
Open banking is shifting from conference buzzword to operational backbone in Australia’s broking sector. Early adopters are using bank-grade data and AI to compress underwriting cycles, cut compliance ...Read more
Banking
Australian brokerage pedals ahead using consented data for a speedy advantage
Open banking is no longer a concept; it is an operating model shift changing how brokers originate and package credit. Australia’s early movers, backed by the Consumer Data Right (CDR) and a ...Read more
Banking
BOQ’s mortgage squeeze is a market signal: where banks will win next as competition bites
Bank of Queensland’s shrinking home-loan book is more than a single-institution story; it’s a barometer of how Australia’s mortgage market is being rewired by broker power, non-bank agility and ...Read more
Banking
Brokers own the mortgage funnel: Why a 77% share is reshaping bank strategy in Australia
Australia’s mortgage market has quietly consolidated around one gatekeeper: the broker. With brokers facilitating roughly 77% of new home loans, distribution power has migrated from bank branches to ...Read more
Banking
Commonwealth Bank leads consideration while People First Bank tops satisfaction in YouGov’s latest rankings
In a revealing snapshot of Australia's banking landscape, the Commonwealth Bank (CBA) has emerged as the most considered financial institution among prospective customers, according to YouGov's ...Read more
Banking
End of the easing: what a major bank’s call signals for Australian balance sheets
A major Australian bank now argues the Reserve Bank’s rate-cut run has hit a pause, resetting the risk-free rate narrative across corporate Australia. The Reserve Bank of Australia’s latest Statement ...Read more
Banking
Open banking, real returns: How an Australian brokerage turned CDR data into deal velocity
Open banking is no longer a whiteboard theory—it’s a working growth engine. This case study unpacks how a mid-sized Australian brokerage (“Pink Finance”) operationalised Consumer Data Right (CDR) data ...Read more
Banking
Open banking’s quiet revolution: how one broker’s data play rewrites speed, trust and margin
Open banking is shifting from compliance cost to commercial engine, and early adopters in Australia’s broking market are already monetising the curve. The playbook: consented bank-grade data piped ...Read more
Banking
Open banking in action: An early adopter’s playbook—and the ROI case for Australian brokers
Open banking is shifting from conference buzzword to operational backbone in Australia’s broking sector. Early adopters are using bank-grade data and AI to compress underwriting cycles, cut compliance ...Read more
Banking
Australian brokerage pedals ahead using consented data for a speedy advantage
Open banking is no longer a concept; it is an operating model shift changing how brokers originate and package credit. Australia’s early movers, backed by the Consumer Data Right (CDR) and a ...Read more
Banking
BOQ’s mortgage squeeze is a market signal: where banks will win next as competition bites
Bank of Queensland’s shrinking home-loan book is more than a single-institution story; it’s a barometer of how Australia’s mortgage market is being rewired by broker power, non-bank agility and ...Read more
