Retirement
OKX targets Australia's $1 trillion SMSF market with new crypto platform launch
Retirement
OKX targets Australia's $1 trillion SMSF market with new crypto platform launch
In a significant move aimed at capitalising on Australia's burgeoning digital asset market, global onchain technology company OKX has unveiled a new Self-Managed Super Fund (SMSF) expansion on its crypto platform. This strategic launch, announced today in Sydney, opens the door for both individual and corporate SMSF trustees to integrate digital assets into their investment portfolios, potentially transforming the landscape of superannuation in Australia.
OKX targets Australia's $1 trillion SMSF market with new crypto platform launch
In a significant move aimed at capitalising on Australia's burgeoning digital asset market, global onchain technology company OKX has unveiled a new Self-Managed Super Fund (SMSF) expansion on its crypto platform. This strategic launch, announced today in Sydney, opens the door for both individual and corporate SMSF trustees to integrate digital assets into their investment portfolios, potentially transforming the landscape of superannuation in Australia.
The OKX platform is specifically designed with SMSFs in mind, offering a robust and secure infrastructure that allows trustees to buy, manage, and report on digital assets seamlessly. Key features of the platform include intuitive dashboards for transaction and portfolio monitoring, exportable end-of-financial-year reports, and AUSTRAC-registered digital currency exchange services. Major digital currencies like Bitcoin and Ethereum are among the assets supported by the platform.
Kate Cooper, the CEO of OKX Australia, emphasised the demand for a platform that meets compliance and security standards without compromise. "Trustees have been crying out for institutional-grade infrastructure that doesn’t compromise on compliance or security. That’s exactly what we’ve built," she stated, highlighting the platform's commitment to providing a secure environment for digital asset management.
Digital assets have rapidly become the fastest-growing segment within Australia's superannuation system, with a staggering 746% growth recorded from March 2020 to March 2025. SMSFs play a crucial role in this ecosystem, accounting for nearly 28% of the nation's retirement savings. This equates to roughly a quarter of Australia's $4 trillion superannuation system, underscoring the significance of OKX's strategic entry into this market.
"The stats show a significant increase in digital asset allocations, which is why OKX has decided to launch an SMSF platform with infrastructure and reporting tools that trustees can use," Cooper said. "Our commitment is to deliver a truly comprehensive, compliance-focused solution - giving trustees confidence, transparency, and local support to engage with digital assets, should they choose to do so as part of their investment strategy."
The platform is equipped with institutional-grade crypto custody, multi-signature security, and monthly proof-of-reserves reporting, covering 22 highly traded assets. This level of security and transparency is designed to address the concerns of trustees who manage substantial funds, often exceeding those of sovereign wealth funds.
Cooper explained that the development of the platform involved extensive consultation with trustees and industry professionals to identify and overcome the key barriers to crypto adoption in the SMSF space. "This isn’t about chasing a trend, it’s about providing serious infrastructure for SMSF trustees choosing to include digital assets in their portfolios. Australian SMSF trustees manage more money than most sovereign wealth funds. They deserve enterprise-level solutions," she added.
The launch of the platform is complemented by the establishment of the SMSF Innovation Council, an industry-led forum aimed at fostering knowledge-sharing and responsible discussion of digital assets among superannuation professionals. This initiative is expected to further support the integration of digital assets into SMSFs by providing a platform for dialogue and education.
For trustees interested in exploring this new opportunity, the OKX platform is accessible at okx.com/campaigns/smsf. Both self-service onboarding and consultation options are available, ensuring that trustees can choose the level of support that best suits their needs. The platform also offers local customer support through a dedicated Australian team, available via phone, email, or live chat, to assist with everything from initial setup and verification to documentation checks and SMSF bank account linking.
As the digital asset market continues to evolve, OKX's entry into the Australian SMSF sector represents a significant milestone. By providing a secure, compliant, and user-friendly platform, OKX is poised to play a pivotal role in the integration of digital assets into the superannuation landscape, offering trustees the tools they need to navigate this rapidly changing investment environment.
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