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For sale: a bit of The Block

Fans will be able to buy a piece of Channel 9’s The Block, with DomaCom to run a crowdfunding campaign for the upcoming season.

For as little as $2,500, viewers can purchase a stake in one of the finished units.

“Viewers will be able to use DomaCom’s platform as an investment vehicle in one or more of the apartments, effectively vastly widening the net of those viewers who can be involved at this level,” DomaCom CEO Arthur Naoumidis said.

“Now they can have an investment stake that doesn’t bet the farm.”

Using DomaCom, fans of the show will be able to create a syndicate via an online crowdfunding property book-build.

They will be able to use an online account to choose a particular apartment or team they wish to support and nominate an amount they wish to invest, starting from $2,500.

Towards the end of the season, given enough funds are raised, DomaCom will issue formal documentation and prepare a bid for the auction.

If that bid is successful, DomaCom will appoint a property manager to organise a tenant, with investors receiving their share of the ongoing rent and future capital growth.

As with any investment property, investors will be able to sell their share through the DomaCom platform if they so choose.

For sale: a bit of The Block
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