Invest
Why you shouldn’t invest like you’re playing poker
Investors are being warned to follow the numbers instead of emotions when looking to purchase properties.
Why you shouldn’t invest like you’re playing poker
Investors are being warned to follow the numbers instead of emotions when looking to purchase properties.

The CEO of property investment company Custodian, John Fitzgerald, said investors buy property like they are playing poker, basing their decision on gut instincts and not on the data.
“That is the biggest mistake I see,” Mr Fitzgerald said.
“Investment is not about emotions; it is about the numbers, and that’s where your focus should be.”
His approach is backed by psychologist and professional poker player Maria Konnikova who said on a podcast that even though you could show people all the data, it won’t change their behaviour, decision or perception of risk.

Ms Konnikova said a lot of people put their faith in using their “gut instinct”, but many studies revealed it only worked in someone’s favour 50 per cent of the time.
“Our instinct is to follow emotion and intuition. I would feel like I made a big difference in the world if I got people to stop staying, ‘I’m just going to follow my gut’,” she said.
“Why in the world would you ever go with your gut over your brain? We want to do it all the time, we say ‘my intuition says’. Let me tell you what my psychology training says, it says that we have lots of intuitions and some of them are right and some of them are wrong.”
The researcher noted that all the psych studies on intuition show that we have a 50/50 chance of identifying correctly which ones are right and which ones are wrong.
“So, what does that mean? Follow the data, follow the numbers,” Ms Konnikova said.
Mr Fitzgerald said while this lesson can be applied to business, it is important property investors follow the same principles.
“Following the data is what will help us navigate the COVID crisis and identify where the opportunities are,” Mr Fitzgerald said.
“Succeeding in property investment is all about making sure the numbers stack up.”
The CEO pointed out that motivation for the property is also important, with investors having different mindset and goals compared with owner-occupiers.
“If you are buying a house to live in, that’s the time to buy with your gut and let your emotions rule your decision,” Mr Fitzgerald said.
“If you are buying a property for investment, a sure way to fail is to let your emotions make the decision for you.”
About the author

About the author


Property
North platform adds household reporting feature to boost adviser efficiency
AMP's North platform has launched consolidated household reporting across multiple client accounts, helping financial advisers streamline their client review processes. Read more

Property
What Adds The Most Value To Properties?
Wondering how to up the value of your property? Properties are worth a lot of money in general, but there’s always a way to maximise value. The good news is that most of the things you can do to ...Read more

Property
Centuria reports strong growth in alternative real estate sectors for FY24
Centuria Capital Group has reported significant growth in alternative real estate sectors for the 2024 financial year, driving stable performance and increased guidance for FY25. Read more

Property
How to leverage equity in your home for investment or renovation
Home equity, the value of your property minus any debts owed, is a powerful financial resource many homeowners in Australia can utilize to further their financial goals. Whether you're looking to ...Read more

Property
Exploring REITs: Real estate investment without buying property
Real Estate Investment Trusts (REITs) offer a compelling investment alternative for those interested in the real estate market but may not want to endure the complexities and capital requirements of ...Read more

Property
Retirement communities: a pivotal element in meeting Australia's housing targets
The Retirement Living Council (RLC) has recommended that retirement communities should be considered a vital part in the Australian Government's initiative to fulfill the Housing Australia Future Fund ...Read more

Property
Australians adjust financial strategies amid changing property market dynamics
The 2023 calendar year saw Australian borrowers acquiring a total of $300.9 billion in new loans for property purchases, marking a 12.7% decrease from the previous year. Read more

Property
Split home loans unlocking doors for Aussie buyers
Australians are teaming up to dive into the real estate market and seize the advantages of home ownership, with the trend of split home loans surging as family and friends unite to buy properties ...Read more

Property
North platform adds household reporting feature to boost adviser efficiency
AMP's North platform has launched consolidated household reporting across multiple client accounts, helping financial advisers streamline their client review processes. Read more

Property
What Adds The Most Value To Properties?
Wondering how to up the value of your property? Properties are worth a lot of money in general, but there’s always a way to maximise value. The good news is that most of the things you can do to ...Read more

Property
Centuria reports strong growth in alternative real estate sectors for FY24
Centuria Capital Group has reported significant growth in alternative real estate sectors for the 2024 financial year, driving stable performance and increased guidance for FY25. Read more

Property
How to leverage equity in your home for investment or renovation
Home equity, the value of your property minus any debts owed, is a powerful financial resource many homeowners in Australia can utilize to further their financial goals. Whether you're looking to ...Read more

Property
Exploring REITs: Real estate investment without buying property
Real Estate Investment Trusts (REITs) offer a compelling investment alternative for those interested in the real estate market but may not want to endure the complexities and capital requirements of ...Read more

Property
Retirement communities: a pivotal element in meeting Australia's housing targets
The Retirement Living Council (RLC) has recommended that retirement communities should be considered a vital part in the Australian Government's initiative to fulfill the Housing Australia Future Fund ...Read more

Property
Australians adjust financial strategies amid changing property market dynamics
The 2023 calendar year saw Australian borrowers acquiring a total of $300.9 billion in new loans for property purchases, marking a 12.7% decrease from the previous year. Read more

Property
Split home loans unlocking doors for Aussie buyers
Australians are teaming up to dive into the real estate market and seize the advantages of home ownership, with the trend of split home loans surging as family and friends unite to buy properties ...Read more