Invest
‘Shift to property’: Advice to Aussie investors
An expert has urged investors to turn to the property market during the COVID-19 pandemic, arguing that those investors are far better off than those who have traditionally traded in stocks and bonds.
‘Shift to property’: Advice to Aussie investors
An expert has urged investors to turn to the property market during the COVID-19 pandemic, arguing that those investors are far better off than those who have traditionally traded in stocks and bonds.
According to Adrian Wilson of Ayre Real Estate, stock market investors should start to think about shifting their strategy to property investment during the pandemic.
“People will always need a home, whether they are buying or renting. And, yes, pricing can fluctuate relative to the current market conditions; this is the same for any asset class. At least with property, you can lease it, live in it or divest it, and it has two revenue streams: potential for capital growth and rental income,” Mr Wilson said.
“Additionally, if we look at the history of the inner-city market of Sydney, pricing has generally remained relatively stable, with minor declines in softer markets, and growth has always remained stable – if not been stronger – than perhaps any other market in the country in periods of momentum.
“Of course, it’s difficult for buyers to guess the timing of the market perfectly and pick the bottom, but the feedback we have had from purchasers transacting in the past month have commented that they are taking a medium/long-term view and believe that the current market presents some great buying opportunities with potentially less competition to secure premium property.”

Adding to this, Mr Wilson noted: “Our advice to buyers is: don’t wait too long. Many buyers got caught out recently when the market took a turn and spiked in November-December last year and ended up chasing the market upwards against more buyer competition in a booming market.
“The same could happen again very quickly in the coming months. If you have medium/long-term property goals, now could be a very good time to start rethinking your next property purchase.”
Mr Wilson’s comments come after real estate expert Tom Panos and Phil Tarrant discussed how property is an asset class being looked after by the federal government amid COVID-19 on the new Facebook Live series, What’s Making Headlines.
“Look at what the government has done,” Mr Tarrant put to Mr Panos.
“They haven’t intervened and tried to support other asset classes. You don’t see them saying, ‘Your wine collection has gone down 25 per cent, let’s try help you out’. You look at the sharemarket, you don’t see a lot of stuff coming out of that, [in comparison to what’s come out about the real estate market].”
Property
Trust, technology and triage: what NSW’s ‘name and shame’ signals for real estate governance
NSW’s latest enforcement action on real estate trust accounts isn’t a one-off embarrassment; it’s a stress test of sector governance. With licences suspended and penalties applied, the message is ...Read more
Property
Vacancy is rising, demand is resilient: A case study in defending yield as Australia’s rental cycle rebalances
After a blistering run, Australia’s rental market is loosening at the edges. Vacancy is edging up off historic lows, rent inflation is set to moderate into 2026, yet underlying demand remains ...Read more
Property
Don’t lose the deposit: A case study in stopping real estate payment fraud — and the ROI for doing it
Deposit redirection scams are quietly eroding buyer savings and agency reputations in Australia’s property market. This case study unpacks how a mid-tier real estate group redesigned its settlement ...Read more
Property
The $12m threshold: Why portfolio value, not property count, now defines Australia’s investor elite
The old yardstick of six properties as shorthand for investment success has been overtaken by a harsher reality: in today’s market, elite status is defined by balance-sheet strength, not asset countRead more
Property
From intuition to instrumentation: How a "two-stakeholder" sales playbook lifted close rates and cut cycle times
High-stakes consumer purchases are increasingly joint decisions. When one partner is under-served, deals stall. This case study follows an Australian real estate group that rebuilt its sales motion ...Read more
Property
Selling in 2025: How to spot bad agents fast—and build an ROI-first vendor playbook
In Australia’s property market, choosing the wrong listing agent isn’t just inconvenient—it’s a textbook principal–agent failure that can wipe tens of thousands off your sale outcomeRead more
Property
Selling in 2026: How to de‑risk your agent choice and protect tens of thousands at settlement
Choosing the wrong selling agent isn’t just an inconvenience — it’s a balance‑sheet risk. In a market where digital discovery is concentrated and AI is recasting how listings are priced and promoted, ...Read more
Property
Rate resilience in Australian housing: why scarce supply is overpowering monetary tightening
Australia’s housing market is defying higher borrowing costs because the binding constraint isn’t demand—it’s supply. Brokers report persistent buyer competition and investor repositioning, while ...Read more
Property
Trust, technology and triage: what NSW’s ‘name and shame’ signals for real estate governance
NSW’s latest enforcement action on real estate trust accounts isn’t a one-off embarrassment; it’s a stress test of sector governance. With licences suspended and penalties applied, the message is ...Read more
Property
Vacancy is rising, demand is resilient: A case study in defending yield as Australia’s rental cycle rebalances
After a blistering run, Australia’s rental market is loosening at the edges. Vacancy is edging up off historic lows, rent inflation is set to moderate into 2026, yet underlying demand remains ...Read more
Property
Don’t lose the deposit: A case study in stopping real estate payment fraud — and the ROI for doing it
Deposit redirection scams are quietly eroding buyer savings and agency reputations in Australia’s property market. This case study unpacks how a mid-tier real estate group redesigned its settlement ...Read more
Property
The $12m threshold: Why portfolio value, not property count, now defines Australia’s investor elite
The old yardstick of six properties as shorthand for investment success has been overtaken by a harsher reality: in today’s market, elite status is defined by balance-sheet strength, not asset countRead more
Property
From intuition to instrumentation: How a "two-stakeholder" sales playbook lifted close rates and cut cycle times
High-stakes consumer purchases are increasingly joint decisions. When one partner is under-served, deals stall. This case study follows an Australian real estate group that rebuilt its sales motion ...Read more
Property
Selling in 2025: How to spot bad agents fast—and build an ROI-first vendor playbook
In Australia’s property market, choosing the wrong listing agent isn’t just inconvenient—it’s a textbook principal–agent failure that can wipe tens of thousands off your sale outcomeRead more
Property
Selling in 2026: How to de‑risk your agent choice and protect tens of thousands at settlement
Choosing the wrong selling agent isn’t just an inconvenience — it’s a balance‑sheet risk. In a market where digital discovery is concentrated and AI is recasting how listings are priced and promoted, ...Read more
Property
Rate resilience in Australian housing: why scarce supply is overpowering monetary tightening
Australia’s housing market is defying higher borrowing costs because the binding constraint isn’t demand—it’s supply. Brokers report persistent buyer competition and investor repositioning, while ...Read more
