Invest
Investors need structured, technology-based approach to data to succeed
Investors who want to be in the top decimal of property investors are being advised to focus on big data as a means to differentiate themselves from the rest of the group.
Investors need structured, technology-based approach to data to succeed
Investors who want to be in the top decimal of property investors are being advised to focus on big data as a means to differentiate themselves from the rest of the group.

During a conversation with nestegg’s sister title Smart Property Investment, EG Fund’s CEO and founding director, Adam Geha, discussed how, now more than ever, the use of data can help investors get ahead.
He explained that the old “gut check” approach is still relevant, but big data allows for wiser decisions to be made when it comes to property.
“I’m suggesting one of the things you need to be doing is looking at a structured, technology-based approach to data.”
“Data is proliferating, it is now very timely, it is coming out weekly, sometimes daily, and it can significantly improve your decision making,” Mr Geha noted.

He also explained that the asset class is actually very forgiving, with the majority investors able to get ahead without having to create complex strategies.
“Australian real estate is actually a very kind playing field in that it generally rewards most of the players,” he said.
“It does that because we have a fundamentally strong economy that is well governed, that is transparent and peaceful, with strong population growth.
“So, you don’t need to be particularly smart to make lots of money in real estate,” Mr Geha explained.
Mr Geha said he is often asked by friends who are not professional investors about buying property.
“They ask me: ‘What should I do? Should I invest in a property interstate or do something outside of my expertise?’
“I often say, ‘I like the first million dollars of net wealth outside of your home to be invested in residential’, an asset class we all understand, ‘preferably in your hometown’,” Mr Geha said.
He noted that investors in it for the long term typically do not need to overreach to grow their assets.
“You don’t need to look left and right. Sydney will do very well if you give it a 10-year period.
“There has never been a 10-year period where Sydney did not deliver a 5 per cent plus compound capital growth in addition to a 3 to 5 per cent yield.
“When you leverage that at 70 or 80 per cent as you can do in real estate, you do supremely well.”
“I often think people try to complicate it. But what you’re really doing is taking a bet on Sydney, and Sydney has been very kind to investors who have taken a bet on it for the last 50 years,” Mr Geha noted.
About the author

About the author


Property
Twice the demand: the case study behind Melbourne’s first‑home buyer surge
Melbourne has quietly engineered one of Australia’s most consequential housing turnarounds, with first‑home buyer demand running at roughly double the national pace and four of the top five buyer ...Read more

Property
First‑home buyers now anchor Australia’s mortgage growth — but the risk maths is changing
Great Southern Bank’s revelation that nearly one in three of its new mortgages went to first‑home buyers is not an outlier. It is the leading edge of a broader market realignment powered by government ...Read more

Property
Home guarantee scheme shake-up challenges Australia’s housing market players
From 1 October 2025, the expanded Home Guarantee Scheme (HGS) materially widens what first-home buyers can purchase and where. By sharply lifting price caps and relaxing eligibility settings, the ...Read more

Property
GSB’s first‑home buyer play: turning policy tailwinds into market share
Great Southern Bank’s latest results show that nearly one in three of its new mortgages now go to first‑home buyers—evidence of a fast‑moving market reshaped by government guarantees, easing rates and ...Read more

Property
Why investors are fleeing and renters are scrambling in Australia's housing maze
Australia’s rental market is tightening even as individual landlords sell down. New data points to a multi‑year investor retreat tied to higher holding costs and regulatory uncertainty, while prices ...Read more

Property
Australia's 5% deposit guarantee: Unlocking gains while balancing risks in the market share race
Can a bigger government guarantee fix housing access without fuelling prices? Australia is about to find out. The Albanese government’s expanded 5% deposit pathway aims to help 70,000 buyers, remove ...Read more

Property
Australia's bold move the 5% deposit scheme shaking up the housing market
Can a government guarantee replace lenders mortgage insurance without inflating prices or risk? Canberra’s accelerated 5% deposit scheme is a bold demand-side nudge in a supply‑constrained marketRead more

Property
When rates drop but stress sticks: exploring Australia's mortgage arrears dilemma
Headline numbers suggest arrears ease as rates come down. The reality in Australia is messier: broad measures dipped into mid‑2025, yet severe delinquencies and non‑bank portfolios remain under ...Read more

Property
Twice the demand: the case study behind Melbourne’s first‑home buyer surge
Melbourne has quietly engineered one of Australia’s most consequential housing turnarounds, with first‑home buyer demand running at roughly double the national pace and four of the top five buyer ...Read more

Property
First‑home buyers now anchor Australia’s mortgage growth — but the risk maths is changing
Great Southern Bank’s revelation that nearly one in three of its new mortgages went to first‑home buyers is not an outlier. It is the leading edge of a broader market realignment powered by government ...Read more

Property
Home guarantee scheme shake-up challenges Australia’s housing market players
From 1 October 2025, the expanded Home Guarantee Scheme (HGS) materially widens what first-home buyers can purchase and where. By sharply lifting price caps and relaxing eligibility settings, the ...Read more

Property
GSB’s first‑home buyer play: turning policy tailwinds into market share
Great Southern Bank’s latest results show that nearly one in three of its new mortgages now go to first‑home buyers—evidence of a fast‑moving market reshaped by government guarantees, easing rates and ...Read more

Property
Why investors are fleeing and renters are scrambling in Australia's housing maze
Australia’s rental market is tightening even as individual landlords sell down. New data points to a multi‑year investor retreat tied to higher holding costs and regulatory uncertainty, while prices ...Read more

Property
Australia's 5% deposit guarantee: Unlocking gains while balancing risks in the market share race
Can a bigger government guarantee fix housing access without fuelling prices? Australia is about to find out. The Albanese government’s expanded 5% deposit pathway aims to help 70,000 buyers, remove ...Read more

Property
Australia's bold move the 5% deposit scheme shaking up the housing market
Can a government guarantee replace lenders mortgage insurance without inflating prices or risk? Canberra’s accelerated 5% deposit scheme is a bold demand-side nudge in a supply‑constrained marketRead more

Property
When rates drop but stress sticks: exploring Australia's mortgage arrears dilemma
Headline numbers suggest arrears ease as rates come down. The reality in Australia is messier: broad measures dipped into mid‑2025, yet severe delinquencies and non‑bank portfolios remain under ...Read more