Invest
Investors need structured, technology-based approach to data to succeed
Investors who want to be in the top decimal of property investors are being advised to focus on big data as a means to differentiate themselves from the rest of the group.
Investors need structured, technology-based approach to data to succeed
Investors who want to be in the top decimal of property investors are being advised to focus on big data as a means to differentiate themselves from the rest of the group.
During a conversation with nestegg’s sister title Smart Property Investment, EG Fund’s CEO and founding director, Adam Geha, discussed how, now more than ever, the use of data can help investors get ahead.
He explained that the old “gut check” approach is still relevant, but big data allows for wiser decisions to be made when it comes to property.
“I’m suggesting one of the things you need to be doing is looking at a structured, technology-based approach to data.”
“Data is proliferating, it is now very timely, it is coming out weekly, sometimes daily, and it can significantly improve your decision making,” Mr Geha noted.

He also explained that the asset class is actually very forgiving, with the majority investors able to get ahead without having to create complex strategies.
“Australian real estate is actually a very kind playing field in that it generally rewards most of the players,” he said.
“It does that because we have a fundamentally strong economy that is well governed, that is transparent and peaceful, with strong population growth.
“So, you don’t need to be particularly smart to make lots of money in real estate,” Mr Geha explained.
Mr Geha said he is often asked by friends who are not professional investors about buying property.
“They ask me: ‘What should I do? Should I invest in a property interstate or do something outside of my expertise?’
“I often say, ‘I like the first million dollars of net wealth outside of your home to be invested in residential’, an asset class we all understand, ‘preferably in your hometown’,” Mr Geha said.
He noted that investors in it for the long term typically do not need to overreach to grow their assets.
“You don’t need to look left and right. Sydney will do very well if you give it a 10-year period.
“There has never been a 10-year period where Sydney did not deliver a 5 per cent plus compound capital growth in addition to a 3 to 5 per cent yield.
“When you leverage that at 70 or 80 per cent as you can do in real estate, you do supremely well.”
“I often think people try to complicate it. But what you’re really doing is taking a bet on Sydney, and Sydney has been very kind to investors who have taken a bet on it for the last 50 years,” Mr Geha noted.
About the author
About the author
Property
Trust, technology and triage: what NSW’s ‘name and shame’ signals for real estate governance
NSW’s latest enforcement action on real estate trust accounts isn’t a one-off embarrassment; it’s a stress test of sector governance. With licences suspended and penalties applied, the message is ...Read more
Property
Vacancy is rising, demand is resilient: A case study in defending yield as Australia’s rental cycle rebalances
After a blistering run, Australia’s rental market is loosening at the edges. Vacancy is edging up off historic lows, rent inflation is set to moderate into 2026, yet underlying demand remains ...Read more
Property
Don’t lose the deposit: A case study in stopping real estate payment fraud — and the ROI for doing it
Deposit redirection scams are quietly eroding buyer savings and agency reputations in Australia’s property market. This case study unpacks how a mid-tier real estate group redesigned its settlement ...Read more
Property
The $12m threshold: Why portfolio value, not property count, now defines Australia’s investor elite
The old yardstick of six properties as shorthand for investment success has been overtaken by a harsher reality: in today’s market, elite status is defined by balance-sheet strength, not asset countRead more
Property
From intuition to instrumentation: How a "two-stakeholder" sales playbook lifted close rates and cut cycle times
High-stakes consumer purchases are increasingly joint decisions. When one partner is under-served, deals stall. This case study follows an Australian real estate group that rebuilt its sales motion ...Read more
Property
Selling in 2025: How to spot bad agents fast—and build an ROI-first vendor playbook
In Australia’s property market, choosing the wrong listing agent isn’t just inconvenient—it’s a textbook principal–agent failure that can wipe tens of thousands off your sale outcomeRead more
Property
Selling in 2026: How to de‑risk your agent choice and protect tens of thousands at settlement
Choosing the wrong selling agent isn’t just an inconvenience — it’s a balance‑sheet risk. In a market where digital discovery is concentrated and AI is recasting how listings are priced and promoted, ...Read more
Property
Rate resilience in Australian housing: why scarce supply is overpowering monetary tightening
Australia’s housing market is defying higher borrowing costs because the binding constraint isn’t demand—it’s supply. Brokers report persistent buyer competition and investor repositioning, while ...Read more
Property
Trust, technology and triage: what NSW’s ‘name and shame’ signals for real estate governance
NSW’s latest enforcement action on real estate trust accounts isn’t a one-off embarrassment; it’s a stress test of sector governance. With licences suspended and penalties applied, the message is ...Read more
Property
Vacancy is rising, demand is resilient: A case study in defending yield as Australia’s rental cycle rebalances
After a blistering run, Australia’s rental market is loosening at the edges. Vacancy is edging up off historic lows, rent inflation is set to moderate into 2026, yet underlying demand remains ...Read more
Property
Don’t lose the deposit: A case study in stopping real estate payment fraud — and the ROI for doing it
Deposit redirection scams are quietly eroding buyer savings and agency reputations in Australia’s property market. This case study unpacks how a mid-tier real estate group redesigned its settlement ...Read more
Property
The $12m threshold: Why portfolio value, not property count, now defines Australia’s investor elite
The old yardstick of six properties as shorthand for investment success has been overtaken by a harsher reality: in today’s market, elite status is defined by balance-sheet strength, not asset countRead more
Property
From intuition to instrumentation: How a "two-stakeholder" sales playbook lifted close rates and cut cycle times
High-stakes consumer purchases are increasingly joint decisions. When one partner is under-served, deals stall. This case study follows an Australian real estate group that rebuilt its sales motion ...Read more
Property
Selling in 2025: How to spot bad agents fast—and build an ROI-first vendor playbook
In Australia’s property market, choosing the wrong listing agent isn’t just inconvenient—it’s a textbook principal–agent failure that can wipe tens of thousands off your sale outcomeRead more
Property
Selling in 2026: How to de‑risk your agent choice and protect tens of thousands at settlement
Choosing the wrong selling agent isn’t just an inconvenience — it’s a balance‑sheet risk. In a market where digital discovery is concentrated and AI is recasting how listings are priced and promoted, ...Read more
Property
Rate resilience in Australian housing: why scarce supply is overpowering monetary tightening
Australia’s housing market is defying higher borrowing costs because the binding constraint isn’t demand—it’s supply. Brokers report persistent buyer competition and investor repositioning, while ...Read more
