Invest
HomeBuilder appears to be working: Here’s why
Preliminary data is suggesting that the HomeBuilder scheme is doing what it was intended to do – secure jobs and inject confidence back into the economy.
HomeBuilder appears to be working: Here’s why
Preliminary data is suggesting that the HomeBuilder scheme is doing what it was intended to do – secure jobs and inject confidence back into the economy.
According to the HIA – an advocacy body for the Australian residential building industry – new home sales rose by 77.6 per cent in June, from a record-low result in May.
The organisation’s chief economist, Tim Reardon, said the rebound “does not fully offset the dismal results of the preceding three months, and we are cautious of over-interpreting data from a single month”.
But he did acknowledge that “it is a clear indication that HomeBuilder will help protect jobs in the sector in the second half of 2020 and into 2021”.
While additional sales data from July and August will be necessary before accurate estimates can be drawn around how effective HomeBuilder actually is, Mr Reardon said that “new home sales data is highly responsive to changes in consumer confidence”.

With new home sales having fallen to their lowest level on record in March and continuing to trend downwards across April and May, the economist explained that without intervention, a significant contraction in the volume of work on the ground would have occurred in second half of 2020, leading to a contraction across the wider economy.
“The improvement in June can be seen across all the states, which is a good indication that the HomeBuilder program is working, to varying degrees in each jurisdiction,” he continued.
So, what states are benefitting the most?
According to Mr Reardon, Western Australia has experienced the largest improvement, with sales more than doubling during the month of June.
While this figure did come from an exceptionally low base, he was not surprised – given the state government’s Building Bonus program, which if combined with the first home buyer scheme can provide support exceeding $50,000 to eligible new purchasers.
The westernmost state saw a 211.2 per cent monthly increase in new home purchases in June alone.
South Australia came in second, with a 157.1 per cent increase over the month when compared with May.
Victoria saw a 47.8 per cent increase, while Queensland purchases rose by 43.3 per cent.
NSW saw a 12.6 per cent monthly increase.
But it’s not all smooth-sailing
The HIA also pointed out that the cancellation rate remains higher than usual.
While 30 per cent of all new sales were cancelled in an April peak, Mr Reardon observed that the number remains elevated – at 23 per cent.
He said, “This suggests that there are still many households that have made the decision not to proceed with a previous new home purchase in light of the changed economic conditions.”
About the author
About the author
Property
Multigenerational living is moving mainstream: how agents, developers and lenders can monetise the shift
Australia’s quiet housing revolution is no longer a niche lifestyle choice; it’s a structural shift in demand that will reward property businesses prepared to redesign product, pricing and ...Read more
Property
Prestige property, precision choice: a case study in selecting the right agent when millions are at stake
In Australia’s top-tier housing market, the wrong agent choice can quietly erase six figures from a sale. Privacy protocols, discreet buyer networks and data-savvy marketing have become the new ...Read more
Property
From ‘ugly’ to alpha: Turning outdated Australian homes into high‑yield assets
In a tight listings market, outdated properties aren’t dead weight—they’re mispriced optionality. Agencies and vendors that industrialise light‑touch refurbishment, behavioural marketing and ...Read more
Property
The 2026 Investor Playbook: Rental Tailwinds, City Divergence and the Tech-Led Operations Advantage
Rental income looks set to do the heavy lifting for investors in 2026, but not every capital city will move in lockstep. Industry veteran John McGrath tips a stronger rental year and a Melbourne ...Read more
Property
Prestige property, precision choice: Data, discretion and regulation now decide million‑dollar outcomes
In Australia’s prestige housing market, the selling agent is no longer a mere intermediary but a strategic supplier whose choices can shift outcomes by seven figures. The differentiators are no longer ...Read more
Property
The new battleground in housing: how first-home buyer policy is reshaping Australia’s entry-level market
Government-backed guarantees and stamp duty concessions have pushed fresh demand into the bottom of Australia’s price ladder, lifting values and compressing selling times in entry-level segmentsRead more
Property
Property 2026: Why measured moves will beat the market
In 2026, Australian property success will be won by investors who privilege resilience over velocity. The market is fragmenting by suburb and asset type, financing conditions remain tight, and ...Read more
Property
Entry-level property is winning: How first home buyer programs are reshaping demand, pricing power and strategy
Lower-priced homes are appreciating faster as government support channels demand into the entry tier. For developers, lenders and marketers, this is not a blip—it’s a structural reweighting of demand ...Read more
Property
Multigenerational living is moving mainstream: how agents, developers and lenders can monetise the shift
Australia’s quiet housing revolution is no longer a niche lifestyle choice; it’s a structural shift in demand that will reward property businesses prepared to redesign product, pricing and ...Read more
Property
Prestige property, precision choice: a case study in selecting the right agent when millions are at stake
In Australia’s top-tier housing market, the wrong agent choice can quietly erase six figures from a sale. Privacy protocols, discreet buyer networks and data-savvy marketing have become the new ...Read more
Property
From ‘ugly’ to alpha: Turning outdated Australian homes into high‑yield assets
In a tight listings market, outdated properties aren’t dead weight—they’re mispriced optionality. Agencies and vendors that industrialise light‑touch refurbishment, behavioural marketing and ...Read more
Property
The 2026 Investor Playbook: Rental Tailwinds, City Divergence and the Tech-Led Operations Advantage
Rental income looks set to do the heavy lifting for investors in 2026, but not every capital city will move in lockstep. Industry veteran John McGrath tips a stronger rental year and a Melbourne ...Read more
Property
Prestige property, precision choice: Data, discretion and regulation now decide million‑dollar outcomes
In Australia’s prestige housing market, the selling agent is no longer a mere intermediary but a strategic supplier whose choices can shift outcomes by seven figures. The differentiators are no longer ...Read more
Property
The new battleground in housing: how first-home buyer policy is reshaping Australia’s entry-level market
Government-backed guarantees and stamp duty concessions have pushed fresh demand into the bottom of Australia’s price ladder, lifting values and compressing selling times in entry-level segmentsRead more
Property
Property 2026: Why measured moves will beat the market
In 2026, Australian property success will be won by investors who privilege resilience over velocity. The market is fragmenting by suburb and asset type, financing conditions remain tight, and ...Read more
Property
Entry-level property is winning: How first home buyer programs are reshaping demand, pricing power and strategy
Lower-priced homes are appreciating faster as government support channels demand into the entry tier. For developers, lenders and marketers, this is not a blip—it’s a structural reweighting of demand ...Read more
