Dutch e-commerce giant VidaXL ramping up Australian operations

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January 15 2021
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Netherlands-based online retailer VidaXL is ramping up its operations in Australia, by launching the build of a brand new 81,000 sq m national distribution centre in Melbourne.

Dutch e-commerce giant VidaXL ramping up Australian operations

The online-only business, which specialises in selling outdoor furniture, home and garden products, first came to Australia in 2014, with its latest national distribution hub set for completion in April 2020.

The site will accommodate a total area under cover of 80,960 sq m, comprising a warehouse of 68,600 sq m and two offices that are designed to accommodate separate tenancies.

The news follows Amazon’s plans to build an even larger 200,000 sq m warehouse in Sydney, and DHL's announced distribution capacity expansion with a new centre shortly expected in Melbourne’s north.

But property experts aren't surprised by Australia's international appeal, with founder and director of Rethink Investing Scott O’Neill recently highlighting that commercial property stands to benefit from the predicted bounce in foreign arrivals.

“Look how good Sydney has done or, to a lesser degree, Melbourne, but you know, Brisbane, Perth, all these cities, how they’ve gone versus the big ones like London, New York, these big cities where people would traditionally invest in have had a pretty terrible 2020, and Australia looks like a safe haven. We’ve performed well,” said Mr O’Neill.

“The economy is quite strong. It bounced back quick and people want to live and invest here. And I think that’s going to be a trend we continue to see. So, there’ll be more high-net-worths trying to dispose of their money in Australia. And that’ll be across all sectors I think, and commercial property will really benefit from it.”

Commercial real estate experts JLL have also predicted that a high number of global investors will boost their presence in Australia as they look to take advantage of Australia’s economic growth, liveability attributes, transparent real estate markets and low volatility of returns.

According to the agency’s Australia and New Zealand investment market theme for 2021 report, 50 per cent of investors surveyed by JLL are planning to increase their exposure in Australia.

“The Latin phrase annus horribilis best describes 2020. The policy response to mitigate the downside risk of the economic crisis stemming from the pandemic was unprecedented in Australia and New Zealand. As a result, Australia and New Zealand are now well placed for a sustained economic recovery in 2021,” said JLL’s head of research for Australia, Andrew Ballantyne.

Mr Ballantyne explained that while the COVID pandemic brought the commercial property market to a standstill in the March to July period, as large parts of Australia were in lockdown, several transactions signalled a bounceback and strong demand in 2021.

About the author

Cameron is a journalist for Momentum Media's nestegg and Smart Property Investment. He enjoys giving Aussies practical financial tips and tricks to help grow their wealth and achieve financial independence. As a self-confessed finance nerd, Cameron enjoys chatting with industry experts and commentators to leverage their insights to grow your portfolio.

About the author

Cameron is a journalist for Momentum Media's nestegg and Smart Property Investment. He enjoys giving Aussies practical financial tips and tricks to help grow their wealth and achieve financial independence. As a self-confessed finance nerd, Cameron enjoys chatting with industry experts and commentators to leverage their insights to grow your portfolio.

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