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Mother-daughter duo turn side hustle into booming business
Mother-daughter duo Maria and Anastasia Papazoglou saw a gap in the market five years ago for affordable, finer sterling silver jewellery. Five years on, the brand they co-own, The Silver Collective, launched its first store in Sydney’s Westfield Miranda.
Mother-daughter duo turn side hustle into booming business
Mother-daughter duo Maria and Anastasia Papazoglou saw a gap in the market five years ago for affordable, finer sterling silver jewellery. Five years on, the brand they co-own, The Silver Collective, launched its first store in Sydney’s Westfield Miranda.
Maria and Anastasia were inspired to build a brand that was accessible and affordable for all.
In its first year of operation, the collection was made up of six different pieces, and sales landed at 50 pieces by the end of the year.
However, this quickly shifted in the second and third year. From the pair packing jewellery in their spare room and leaning on friends and family to box jewellery, the brand sold more than 9,000 pieces in it’s the third year of operation.
Then able to afford financial investment in a website and content for social channels, the brand experienced astronomical growth, growing by 200 per cent from 2017 to 2018 and selling 18,000 pieces throughout the year.
Following this boom, Maria and Anastasia decided to extend their work ‘family’ and hire three staff with expertise that would allow them to invest in areas that were fueling business growth, including graphic design and customer service.
Currently, there are 740 different styles in the collection, and on an average day, 100 pieces of jewellery are sold.
The brand saw a record peak during their 5th birthday 20 per cent off sale last month, when they sold more than 1,200 units in just 48 hours.
“Choosing to start a business when most people start thinking about retirement wasn’t an easy decision,” Maria said.
“I already had the fashion experience but didn’t know anything about digital marketing. This is where Anastasia came in.”
While Anastasia said “we all turn to our Mum a lot in life”, she never thought it would be to start a business.
“Everything we do is not only around style and trends, but love and family, too,” Anastasia said.
“We express this through our campaigns by sharing our personal stories, as we want our customers to feel that they too are a part of The Silver Collective family.”
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