Commonwealth Data reveals that $321 million was spent on CBA customers’ mothers in 2015. That figure ballooned to $458 million by 2017.
“Traditionally, mums may have been treated to breakfast in bed. It seems more people are opting to leave the cooking and cleaning to others, with restaurant spending increasing to $20 million in 2017 on Mother’s Day, up from $13 million in 2015,” said CBA’s small business executive general manager Angela Clark.
“While jewellery and gifts are always popular, an increasing number of consumers are now opting to give their mum experiences such as cinema and theatre tickets, or health and beauty spa treatments, and we’ve seen spending in these categories increase by $5 million overall since 2015.”
Continuing, Ms Clark said to remember that it’s the thought that counts. She suggested a breakfast in bed or a handmade card as a cheaper alternative.
Indicating a shift away from gender stereotypes, there is an increase in hardware spending in the lead-up to Mother’s Day.
However, flowers still remain a popular gift with spending at florists up nearly 700 per cent on Mother’s Day 2017 than the previous Sunday.