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4 million Aussies now use meal delivery services
The number of Australians using food delivery services, including UberEats, Menulog and Deliveroo, has doubled in 18 months, according to survey findings.
4 million Aussies now use meal delivery services
The number of Australians using food delivery services, including UberEats, Menulog and Deliveroo, has doubled in 18 months, according to survey findings.
Research released by data analysts Roy Morgan showed that nearly 4 million Australians aged 14-plus now use meal delivery services, up from 1.98 million in mid-2018.
The rapid growth is amongst the youngest generation, with well over a quarter of Millennials (29.7 per cent, up 13.6 percentage points) and 28.7 per cent of Generation Z (up 15.5 percentage points) now utilising meal delivery services. In contrast, only 4.7 per cent of Pre-Boomers use the service, an increase of 1.1 percentage points.
Roy Morgan CEO Michele Levine explained that the rapid growth in the usage of meal delivery services over the last 18 months shows the convenience of using apps for everyday services is finding favour with an increasing number of Australians and setting the stage for more creative innovation.
“Younger Australians, and many enterprising older people as well, have quickly taken to the convenience of apps available in the palm of one’s hand to streamline the use of everyday services and remove the friction that many had probably never even considered,” Ms Levine said.
City dwellers (23.9 per cent) are far more likely to have had their meals delivered than those in country areas (10 per cent), and Sydney (25.8 per cent) just pips Melbourne (25.6 per cent) as the leading city for meal delivery services.
UberEats remains the market leader and is now used by 11.5 per cent of Australians, including over one in five Gen Zers. Other leading meal delivery services such as Menulog, Deliveroo and HelloFresh have also seen significant increases in usage of their services since mid-2018.
“This dynamic of innovation and the increasing ease of use for accessing services is itself creating further momentum to innovate and find new goods and services that are suited to the disruption a well-designed app can provide to remake an industry to cater for time-poor or impatient consumers,” Ms Levine concluded.
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